Gina Merchant, PhD is a behavioral scientist who wound her way through academia and into the corporate world for the purpose of improving the health of communities, not just individuals. Her work examines how online and offline social networks influence our health behaviors and healthcare decision-making.
Gina shared her insights through research she’s been conducting with promotores, the women who govern how information flows through Hispanic communities in Southern California. The research explores how the work these women do impacts the health and wellbeing of their communities.
Our discussion also included Gina’s thoughts on misinformation, especially with respect to the myths that people have come to believe about vaccinations. This topic came to light as a source of passion in her work. We also talked about the role that a behavioral scientist can play in a corporate setting. She shared how business leaders can experience positive results by including a behavioral scientist in communication and design discussions.
We also want to remind everyone that we’re celebrating our 100th episode in Philadelphia. It’s an evening event and it will be live streamed. If you’re interested in attending or listening live, check out the Behavioral Grooves website at www.behavioralgrooves.com.
LinksGina Merchant: https://www.linkedin.com/in/gina-merchant-phd-2279b6140/
Truthful Illusion Effect: https://en.wikipedia.org/wiki/Illusory_truth_effect
ANOVA Framework: https://en.wikipedia.org/wiki/Analysis_of_variance
“Willful Blindness,” by Margaret Heffernan: http://www.mheffernan.com/book-wb-summary.php?location=US
Inoculation Theory: https://en.wikipedia.org/wiki/Inoculation_theory
Confidence Project, by Heidi Larson: https://www.vaccineconfidence.org/
The Filter Bubble: http://www.lse.ac.uk/assets/richmedia/channels/publicLecturesAndEvents/slides/20110620_1830_theFilterBubble_sl.pdf
The Looking Glass Self: https://lesley.edu/article/perception-is-reality-the-looking-glass-self
Kate Starbird: https://www.hcde.washington.edu/starbird
Promotores: http://www.visionycompromiso.org/wordpress/about-us/the-promotor-model/
Topanga Canyon: https://en.wikipedia.org/wiki/Topanga,_California
Kurt Nelson: @motivationguru
Tim Houlihan: @THoulihan
Check out the Behavioral Grooves website: https://behavioralgrooves.com/
Music
DMX: https://en.wikipedia.org/wiki/DMX_(rapper)
Tupac: https://en.wikipedia.org/wiki/Tupac_Shakur
Lil’ Kim: https://en.wikipedia.org/wiki/Lil%27_Kim
Biggie Smalls: https://en.wikipedia.org/wiki/The_Notorious_B.I.G.
Jack Johnson: https://en.wikipedia.org/wiki/Jack_Johnson_(musician)
Tribe Called Quest: https://en.wikipedia.org/wiki/A_Tribe_Called_Quest
Ben Harper: https://en.wikipedia.org/wiki/Ben_Harper
Ivan Schultz, “Firetruck,”: https://www.youtube.com/watch?v=spk7gOIExjI&hl=fr&gl=SN
Swan Lake, by Pytor Illyich Tchaikovsky: https://en.wikipedia.org/wiki/Swan_Lake
Nova Mob: https://en.wikipedia.org/wiki/Nova_Mob_(album)
The Surprising Benefits of Talking to Strangers | Nick Epley [Republish]
Ask the Right Question, Get the Best Answer | Jeff Wetzler
Break Autopilot with Intentional Living | Norman Farb and Zindel Segal
The Secret Power of Rituals | Michael Norton
The Science of Influence: Nudges in Action | Silvia Saccardo
Unlock Workplace Happiness | Gonzalo Camiña Ceballos
Tuned In or Tuned Out? | Nuala Walsh
The Burnout Breakthrough | Kandi Wiens
Turning Anxiety into Assurance | Dr. Julia DiGangi
Grooving on: Starting a Movement
Grooving on: Side Projects
...Ridiculous Ep. 5: The Future
...Ridiculous Ep. 4: Behavioral Economics Goes Mainstream
...Ridiculous Ep. 3: Children of Unlikely Parents
...Ridiculous Ep. 2: Importing Psychology
...Ridiculous Ep. 1: Beyond Anomalies
Make Great Decisions | Elspeth Kirkman
Trailer: They Thought We Were Ridiculous
Unlocking Intimacy: The Power of Questions | Topaz Adizes
The Key to Boosting Retirement Savings | John Beshears
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