Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
đź’ˇHow the B2B purchasing habits changed in recent years and what factors influenced them.
đź’ˇStrategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
đź’ˇEffective ways B2B companies can use revenue attribution to their advantage
Don't miss out on this discussion - tune in now!
Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d
Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235
Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/
You can watch our podcast in video format on YouTube as well! 🎥
Check it out here: https://youtu.be/5x3x-0oJJRc
If you want to know more or get in touch with Laura, you can check out more information through the links below:
LinkedIn - Laura Erdem
Successful ABM strategies in one of the world's largest tech start-ups: insights from Kyndryl - MariCarmen Ribes Espinosa & Maureen Muthua
The Power of Nonverbal Communication - David Schneer
How to hardwire innovation into your organization's DNA -Ben Bensaou
Sales Enablement and it's impact on the Tech industry - Paul Butterfield
Transforming Sales: The Power of Habits and Trust - Andrew Sykes
The Power of Storytelling - Philipp Humm
AI-Powered Sales Coaching - Matt Doyon
MarTech Trends in 2024 - Scott Brinker
On-page SEO optimization hacks for B2B content success - Chima Mmeje
Navigating the RevOps Landscape - Babs Milaszkiewicz
MarTech Industry Trends & Best practices - David Raab
5 Things That Don’t Work Anymore Within B2B Growth - Lincoln Murphy
Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies - Janet Jaiswal
Elevating Customer Engagement: Insights from Verint - Celia Fleischaker
Business Adoption & Use of AI - Michael Fauscette
Disrupting the FinTech Industry - Bish Smeir
Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
The Content Sweet Spot - Mark Williams
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