GRIT: The Real Estate Growth Mindset
Business
Grier Allen developed his passion for the real estate industry early on in his life. His father was one of the top producing agents in the Charleston area which is why his upbringing helped shape the way he views this business.
After graduating with a computer science degree, he first worked as a consultant in the brokerage where his father worked. This is where he learned that consumers are migrating to the digital to find their next home but the industry at that time was unable to keep up with the demand. This made him realize that technology has a positive impact in terms of creating efficiencies in the real estate world.
Today, Grier is the Co-founder and CEO of Boomtown, which provides top real estate marketing software and technology. He is also considered as an industry leader and a contributor to the growth of real estate teams and the way it has taken over the industry today.
In this episode, we talked about:
(03:05) How Grier came up with the vision for Boomtown
(15:46) The value of having the right team around you
(18:27) Does Boomtown consider Top Producer as their true competitor?
(20:39) What were the challenges they faced when building a company through turbulent times?
(26:30) The first sign of success for Boomtown
(27:47) How to create a balance between bootstrapping the company and supporting growth through hiring
(29:32) How technology start-ups can cut down on expenses
(30:32) How coaching companies became instrumental in promoting Boomtown
(32:26) The key to elevate your game in this industry
(33:26) The importance of bringing in people who share the same passion and values as you
(35:52) Remain profitable and grow slowly vs. Raise capital to take market share
(40:05) What challenges are they facing today
(45:57) What is Boomtown focusing on now to set them apart from the competition
Episode 136: How Speedy Offers Leverages Sisu for Streamlined Real Estate Operations
Episode 135: Why Quitting After a Market Crash Isn’t the Answer - With Ieasha Larkpor
EPISODE 134: Scaling Up With Beth Matthews: Four Offices, 40 Agents, and Countless Lessons
Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Episode 132: Unlocking Success in Canadian Real Estate: Insights and Strategies with Kory Prince
Episode 131: Structuring Success: Systematic Approaches in Real Estate with Josh and Dani Hampton
Episode 130: Micheal St. Jean Shares The Key to Real Estate Success: Recruiting, Training, and Technology
Episode 129: Scaling Success in Real Estate: The Path to a Billion with Brett Jennings and Beth Lazar
Episode 128: Revolutionizing Real Estate: Unleashing the Power of Mindset and Client Experience with Zac Muir
Episode 127: How Leveraging Your Systems Can Double Your Business Every Year with Erin Catron and Heather Lens
Episode 126: The Next Evolution of the Traditional Brokerage with Winston Murray
Episode 125: Revolutionizing Rental Investing Through Technology with Johnny Wolff
Episode 124: Powerful Lessons From Surviving Cancer to Becoming an Elite Entrepreneur with Josh Cantwell
Episode 123: Building a Successful Team By Pouring Into People with Jake Rockwell
Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson
Episode 121: Powering the Real Estate Industry Through Building Wealth with Brett Tanner
Episode 120: What it Takes to Become a Million-Dollar Listing Agent with James Harris
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
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