“It's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.”
In episode #607 of the Inspiring Women in CX podcast, Clare Muscutt talks to Sonia Etxebarria, Founder and Strategist at Akuyari, about…
👭 How she made her way into the Women in CX community and went on to found her own customer-centric design agency, Akuyari, collaborating with other members to do so
👩💼 Working in Telco and Logistics before making the leap from corporate to entrepreneurship and doing things her own way
💪 The importance of recognising the value that you bring and playing to your strengths to win in business
🗣️ Challenging the negative connotation around ‘selling’ and self-promotion, particularly as women
🎨 Her passion for service and experience design, the importance of research and discovery, and fashioning her own methodology
💬 Why it’s critical to conduct qualitative research to understand feelings and motivations and use quantitative research to validate findings
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
WiCX Talk Trends: Customer Service – How Bad is it, really? Can AI Save the Day?
'Does culture eat strategy when it comes to customer service transformation?' with Leonie Williams
‘Is it really all in our heads?’ Addressing imposter syndrome and workplace bias with Ewa Davenport
‘Are you ready for the rise of the machine customers?’, with Sirte Pihlaja
‘Could CX frameworks be killing innovation?’, with Maria McCann
‘If empathy isn’t the answer, what is?’, with Andreena Leeanne
‘Does the customer experience community really need Women in CX?’, with Ian Golding
‘Why CX is failing and what we need to do about it’, with Diane Magers
‘Does your CX/EX leave a bad taste in people’s mouths?’, with Sandra Thompson
Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design
Clare Muscutt talks with Marina Bezuglova about the connection between well-being, CX, and EX
Clare Muscutt talks with Susannah Simmons about removing barriers to adoption through user wellbeing
Clare Muscutt talks with Lauretta Campestre about empowering agents through conversation analytics
Clare talks with Ejieme Eromosele about perfectionism and leading with emotional intelligence
Clare Muscutt talks with Samantha Conyers about how AI will impact customer experience management (CEM) practices
Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B
Clare Muscutt talks with Natasha den Dekker about UX research & becoming the role model she never had
Clare Muscutt talks with DeAnna Avis about pivoting from CX to diversity and inclusion and the role that our personal stories play in driving our work
Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars