Why is CX failing, and as leaders, what can we do about it? 🤔
With some “cheeky” questions for former CEO of the CXPA, Diane Magers, in episode #702, Clare and Diane debate the metrification of CX and how it’s become synonymous with a score, the mindset, skills and capabilities we need as CX leaders to succeed not just today but in the next generation, and how we can create clear business value in the here and now, ensuring, that like marketing and sales, our jobs are safe.
So, rather than a focus on lagging indicators, NPS and certification, how can we be proactive, collaborate, and adapt to the business problem to meet the customers’ needs and demonstrate the financial impact of the experience too? 💲
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WiCX Talk Trends: Customer Service – How Bad is it, really? Can AI Save the Day?
'Does culture eat strategy when it comes to customer service transformation?' with Leonie Williams
‘Is it really all in our heads?’ Addressing imposter syndrome and workplace bias with Ewa Davenport
‘Are you ready for the rise of the machine customers?’, with Sirte Pihlaja
‘Could CX frameworks be killing innovation?’, with Maria McCann
‘If empathy isn’t the answer, what is?’, with Andreena Leeanne
‘Does the customer experience community really need Women in CX?’, with Ian Golding
‘Does your CX/EX leave a bad taste in people’s mouths?’, with Sandra Thompson
Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design
Clare Muscutt talks with Marina Bezuglova about the connection between well-being, CX, and EX
Clare Muscutt talks with Sonia Etxebarria about the importance of understanding users in experience design
Clare Muscutt talks with Susannah Simmons about removing barriers to adoption through user wellbeing
Clare Muscutt talks with Lauretta Campestre about empowering agents through conversation analytics
Clare talks with Ejieme Eromosele about perfectionism and leading with emotional intelligence
Clare Muscutt talks with Samantha Conyers about how AI will impact customer experience management (CEM) practices
Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B
Clare Muscutt talks with Natasha den Dekker about UX research & becoming the role model she never had
Clare Muscutt talks with DeAnna Avis about pivoting from CX to diversity and inclusion and the role that our personal stories play in driving our work
Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics
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