On this week’s episode of the podcast we take a deep dive into the subscription trends of the past year. To get insight from someone who’s had experience in subscription management, we spoke to Zamir Walimohamed, Head of Digital, Marketing & Subscriptions at Motor Sport Magazine. Zamir has been playing a pivotal role in driving Motor Sport Magazine's digital expansion and marketing initiatives for 12 years now, during which time he’s seen trends come, go, and stay.
Zamir tells us about how the magazine has managed bringing print subscribers into its digital ecosystem, and why a growing propensity to pay for digital subscriptions is benefitting magazines across the industry. He also discusses the extent to which off-the-shelf subscription management tools are fit for purpose, and where the smart money is being spent on improving retention. Peter and Chris get very excited about Scalextric.
The Atlantic's Nicholas Thompson on milestones, paywalls, and setting future goals
Media Briefs: Setting new KPIs to rescue SMB display-ad revenues
Podnews' James Cridland on running a profitable newsletter-first publication
The Wall Street Journal's Edward Hyatt on the changing SEO landscape
TotallyEV's Chris Minasians on building audience trust in product reviews
The Telegraph's Maire Bonheim and David Alexander on newsletters for different business goals
War correspondent Jane Ferguson on how tech is evolving conflict reporting
Immediate Media's Ridhi Radia on making inclusion a strategic priority
JournalismAI's Tshepo Tshabalala on practical AI use cases for small newsrooms
Media Briefs: Democratising AI for publishers
The Economist's Nada Arnot on why publishers should be running more brand campaigns
The Quality Edit's Lauren Kleinman & Lee Joselowitz on performance publishing
The Paper's Oliver Gabe and Owen Davies on print, community, and eating competitions
Futureproofing local news: Tools and trends that will shape the next decade
Futureproofing local news: Evolving company culture and practice
Futureproofing local news: Finding resilient business models
Futureproofing local news: State of the market
Integrating AI into newsrooms: experiment, report, measure
AI in the newsroom: Opportunities, regulation and risk
Project 23’s Elaine dela Cruz on creating DE&I programmes in media
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