The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Paul Berger is a true Middle East insider, having been based in Dubai, UAE for nearly three decades and done it all from advertising, motorsports, helping to build the Dubai Autodrome to now running EMEA for the Arena Group, one of the leading temporary event structures groups in the world for sports, music, exhibitions to cultural events.
Key Highlights
About Paul Berger
Paul Berger has been working in the Middle East and Asia since 1993. He started his career in Dubai with the OMNICOM Group, as a lead Account Director on Emirates Airline, Pepsi Cola and General Motors. In 1997, Paul moved into the sports event management sector, by launching the first leisure motor sport tracks in the region. Indoor Karting, Outdoor Karting, the Dubai Autodrome FIA Circuit and local motor racing championships.
In 2009, he became CEO of Harlequin and subsequently sold the company to the Arena Group. In 2010, he became CEO of the Middle East and Asia Division for the Arena Group, launching the company in Singapore and Malaysia. Paul has subsequently expanded the division to Abu Dhabi, Saudi Arabia, Hong Kong, Korea and now Japan. Paul is also the President of the International Live Events Association in the Middle East.
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Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ
Marco Balich, "Master of Ceremony"
Alan Pascoe, "Father of UK Sports Marketing"
Paul Barber, "Premier League CEO Of The Year"
Peter Draper, ”UK Sports at Heart”
Zack Sugarman, ”AI Powered Lead Generation”
Jason Masherah, ”Trading Cards & Beyond”
Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”
Guy-Laurent Epstein, ”Deep Dive Into UEFA”
Paul McVeigh, ”Premier League Psychologist”
Jerome Valcke, ”Back Alive”
Alex Inglot, ”Esports Commissioner”
Misha Sher, ”Brands in Sport”
Ben Nichols, ”Padel Unpacked”
Simon Chadwick, ”Birds Eye View on Sports”
Leigh Steinberg, ”Real Life Jerry Maguire”
Andrea Radrizzani, ”From Milan to Asia to Leeds”
Tracy Benson, ”From Athlete To Entrepreneur”
Steve Patterson, ”Four Decades across US Major Sports”
Gagan Palrecha, ”Sports NFT’s & More”
Damian Willoughby, ”Talking Football & Esports”
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