In Episode 27 I nerd out with Lindsay Tjepkema about the importance of making authentic connections as a leader, as a business, and as a brand. In this episode Lindsay shares strategies on how leaders and organization's can establish trust while building a strong relationships that will drive engagement and loyalty.
Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only marketing platform built around branded podcasts. With more than 15 years of experience in B2B marketing, including running her own consulting agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing company, Lindsay realized her passion for authentic conversations. This led her to founding Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting.
The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation.
Today, with Casted, marketers can manage, activate, and measure podcasts from end-to-end while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter. Learn more at casted.us and engage with Lindsay through on Twitter and other social media channels:
Twitter: @CastedLindsay
LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/
LinkedIn Business: https://www.linkedin.com/company/gocasted/
Instagram: https://www.instagram.com/castedlindsay/
Bonus Episode - More on Leadership Speech Acts with Mary Andrawis
Episode 40 - Leadership Speech Acts with Mary Andrawis of Serafina Health Strategy
Episode 39 - Hire By Design with Jodi Brandstetter
Episode 38 - Becoming an Improvement Nerds Generalist with AJ Hobbs
Episode 37 - Nerding Out About Process Mapping with Craig Willis of Skore
Episode 36 - Nerding Out About Wabi Sabi with Mindi Epstein
Episode 35 - Designing Your Career with Marla Holdread
Episode 34 - Nerding Out About the Best Places to Work with Angie Redmon
Episode 33 - Nerding Out About Servant Leadership with Tom Crea
Episode 32 - Nerding Out About Streaking with Jami and Jeffery Downs
Episode 31 - Nerding Out About Design Thinking and Agile with Sheena Birt
Episode 31 Teaser - Design Thinking in an Agile Way
Episode 30 - Nerding Out About Culture in the Workplace with Mike Bensi
Bonus Episode - Nerding Out About Becoming a Black Belt with Laura Pullen McMichael
Episode 29 - Nerding Out About Extreme Ownership with Amy Woodall
Episode 28 - Nerding Out About Healing Healthcare with Sarah Harker
Episode 26 - Nerding Out About Wellness with Erica Ballard
Episode 25 - Nerding Out About Culture with Jeff Veyera
Episode 24 - Nerding Out About Innovation with Lori Lovens
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