No one ever said starting a business was easy. Frequent rejection, industry learnings and long crazy hours. But for those of us that have started one - you know why we do it. We BELIEVE in the idea. Sparked from a need in the community to a beloved recipe from mom - food and beverage brands have seen an explosion in innovation that all started with a simple idea. But somehow women seem to struggle with the multiple demands of running a business and personal life. Perhaps we’re looking at it all wrong?
In this episode Junea Rocha, Co-Founder and CMO of Brazi Bites, and I talk about her brands spectacular “overnight” success. She shares tools she brings with her from her life in Brazil and working in the construction industry and how they have helped her grow her brand. And we discuss that running a business is hard enough – but together, we can all succeed.
In this episode we learn:
About Junea Rocha:
Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea founded Brazi Bites with her husband in 2010 in the hopes that Americans would love Brazilian Cheese Bread (pão de queijo) as much as they did. After appearing on ABC’s Shark Tank in 2015, Brazi Bites grew a passionate, cult-like fanbase, and in the years since has expanded to thousands of freezer sections nationwide. In her time running Brazi Bites, Junea has gained experience in all areas of the business, while remaining deeply passionate about sharing their delicious creations with the world.
LinkedIn: Junea Rocha
Show Resources:
Brazi Bites - Latin-inspired, gluten-free and hand-held snacking. Cheese bread and empanadas created with Brazillian flavors.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing, and reinventing brands in the food, beverage, wellness, and fitness industry. If your naturals brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com
The Importance of Having Accelerator Programs for Latino Entrepreneurs Featuring Junea Rocha, Brazi Bites
Finding Balance for Work-Life Harmony Featuring Zahira Marmar, Hrbvor
Empowering Underrepresented CPG Founders Featuring Katrina Tolentino, Naturally Network
Tips To Succeed in the Beverage Industry Featuring Becca Schepps, Mortal Ventures
The Importance of Ancient Grains and Wheat Featuring Brooke Lucy, Bluebird Grain Farms
Running a Successful Wellness Beverage Brand Featuring Angela Zeng, Karviva
How To Succeed in the Refrigerated Snacks Space Featuring Leigh Keith, Perfect Snacks
How to Successfully Run a For-Good, For-Profit Brand Featuring Suz Hernandez, MamaP
Fueling the Path To Feeling Better Featuring Tara Staten, Bulletproof
Intrapreneurship in the Veggies-As-Snacks Industry Featuring Katrina Borisjuk, Dirt Kitchen Snacks
Tips To Run a Healthy Social Venture Featuring Nina Tickaradze, NADI
The Changing World of Allergens Featuring Catherine Jaxon, Mission MightyMe
How To Run a Healthy Brand Featuring Sophia Maroon, Dress It Up Dressing
How To Drink Better and Drink Clean Featuring Donna Katz, G’s Hard Ginger Beer
Importance of Design Thinking in Innovation Featuring Snehdeep Brar, Lenny & Larry’s
Making a Difference With a Healthy Food Brand Featuring Richa Gupta, Good Food for Good
Positively Impacting the World With a Brand Featuring Rebecca Hamilton, Badger
The Sauce Queen’s Tips For Successfully Running a Business Featuring Maria Covarrubias, Cien Chiles
Building Beloved Brands No Matter the Category featuring Erika Cottrell, Harbor Wholesale
Enabling Healthy Living featuring Mae Steigler, Organifi
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