Laura Munkholm has been a yoga teacher, studio manager, and studio owner who knows firsthand both the joys of helping people improve their lives and the technical and business challenges faced by boutique fitness studios. She and her Walla co-founder integrate their passion for fitness with cutting-edge behavioral psychology research and technology tools to empower studio owners and teachers to attract and retain motivated clients.
Key Takeaways
Quote of the show:
10:27 “Can we adopt this [behavioral psychology research] in a boutique fitness studio when people are walking through the door? And the answer is absolutely because it’s really based on customization, how you communicate, and how you motivate the individual. And we all need different types of motivation… It’s not necessarily what makes [clients] go to the gym. It’s what makes them come back [and] what makes them stick with it. That’s the challenge. So that’s the key.”
Links:
LinkedIn: https://www.linkedin.com/in/lauramunkholm/
Company Website: https://www.hellowalla.com/
Ways to Tune In:
Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption
Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGlzcnVwdGlvbmludGVycnVwdGlvbi5jb20vZmVlZC54bWw
Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD
Stitcher - https://www.stitcher.com/show/disruption-interruption
YouTube - https://www.youtube.com/channel/UCf2zbLqmHtSHQ7u1V-Is8cA
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