How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results!
Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.
“A great customer experience strategy is the best way to get people talking about a brand.”
Our guest...
Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.
Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.
His book reco: Big Little Breakthroughs by Josh Linkner
We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
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Personal Branding on LinkedIn with Goldie Chan
(BONUS) 49ers vs Chiefs BIG Rematch: Our Hosts Talk Social Media & a Lil’ Trash
Explore the C.A.R.E. Approach to Marketing with Jessika Phillips
How to Create Effective Short-Form Video with Jon Loomer
Cultivating Community: The Fintech Connection with Brian McCarty
Tackling Time Management with Erik Fisher
How to Make Your Content Stand Out with Peg Fitzpatrick
Events as Part of Go-To-Market Strategy with Stefan Slattery
Ever-Evolving Capabilities of A.I. with Dustin W. Stout
How to Get Hired with Jodi Knittle
Freelancing & Finding Balance in the Creative Industry with Brooke LeBeau
Creating Unforgettable Experiences with Phil Mershon
Season 7 Kick-Off - Learn EVEN More From Past Guests! (Part 2)
Season 7 Kick-Off - Learn More From Past Guests (Part 1)
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Modern Content Marketing with Amanda Natividad
Marketing in the Age of Trolls (and Counter-Cultural “wars”) with Cass Cooper
Exploring the Ever-Changing Marketing Landscape with Rachel Bruce
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