Do you want to increase your sales? In the information age, selling techniques need to evolve with the times. In this episode of The ROI Podcast, Shane and Phil speak with Phil Gerbyshak, Chief Digital Officer at Vengreso about providing value first to customers, and transforming the way many of us were taught about selling.
Show Notes: 0:01 New ways of buying means you need new ways of selling. 0:18 Shane Simmons and Phil Powell welcome listeners back to The ROI Podcast. 1:14 When you think of sales, what comes to mind? 1:40 In Episode 21 of The ROI Podcast, you’re going to learn what it takes to become a sales master in the digital age, and how to use LinkedIn as one of your biggest assets. 1:53 Phil introduces Phil Gerbyshak, Chief Digital Officer of Vengreso, a digital sales transformation company based in Tampa, Florida. 2:03 Ten years ago it was all about the numbers. It was a numbers game. 2:32 Statistics show us that customers need more information today to make a decision. 3:23 Tip number 1 to increasing your sales: you can’t wait until the end for that big revealing feature of your product or service. 3:59 Sales today are more story focused. 5:05 You can’t just post your achievements on your LinkedIn profile, you need to connect those achievements to your customer displaying how those achievements can translate into value for them and their problem. 5:28 Use video whenever possible. 6:30 Value is king. 6:50 Your goal is not to sell product, your goal is to educate people and help them making a buying decision. 7:08 Marketing and sales must work together in an organization. 8:17 Who is my ideal customer? How do I serve them? What problems do they have? 8:28 The final tip: Don’t try to be the jack of all trades. 8:50 You don’t need to be everywhere, you need to be where your customers are. 11:00 Be sure to subscribe and leave a review on iTunes for The ROI Podcast.
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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.
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REWIND: How do you drive superior results by serving others? | Ep. 222
REWIND: Part 2 - How are brilliand careers made and unmade | Ep. 221
REWIND: Part 1 - How are brilliant careers made and unmade | Ep. 220
REWIND: How to successfully scale your business | Ep. 219
REWIND: Part 2 - How to break the habits holding you back from your next promotion | Ep. 218
REWIND: Part 1 - How to break the habits holding you back from your next promotion | Ep. 217
Part 3: Leading for and having personal joy | Ep. 216
Part 2: Dealing with the daily drama | Ep. 215
Part 1: Taking charge with care | Ep. 214
Building authentic relationships that lead to incredible opportunities | Ep. 213
Are we on the path to a recession? | Ep. 212
REWIND: So you finally started your company, now what? | Ep. 211
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REWIND: How to find an emotionally rewarding career | 209
How comfort will ruin your life | Ep. 208
How to fund your million dollar idea | Ep. 207
Why saying yes to opportunities matter | Ep. 206
How to successfully lead a diverse team | Ep. 205
How to prepare for working abroad | Ep. 204
Part Two: How to see humans more than just resources in an organization | Ep. 203
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