In the episode our host Preethy Padmanabhan had an insightful discussion on the book Play Bigger with Maryanne Morrow, Chairman, Founder and CEO of 9th Gear. Maryanne shared how she is creating a new category within the Fintech space.
"Play Bigger" is a business book by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney that explores the concept of category design as a strategic approach for companies to achieve long-term success. The book argues that companies should aim to create and dominate their own product category rather than competing within existing ones. It emphasizes the importance of defining a unique and compelling category narrative that sets a company apart in the market. The authors provide numerous case studies and real-world examples of companies that successfully implemented category design, such as Uber and Salesforce, to illustrate their principles. Ultimately, "Play Bigger" offers a strategic framework for businesses to become category kings and disrupt their industries.
E75 - Multipliers (Liz Wiseman) with Lucie Newcomb
E74 - The Worlds I see (Fei-Fei Li) with Diane Yu
E73 - The Moonballer with author Nirupama Vaidyanathan Sanjeev
E72 - The Art of Strategic Execution with author Priyanka Shinde
E71 The Untethered Soul (Michael A. Singer) with Donna Yates Ferris
E70 Think Faster, Talk Smarter (Matt Abrahams) with Lakshmi Bhaskaran
E69 The Subtle Art of Not Giving a F*ck (Mark Manson) with Akila Agrawal
E68 Grit (Angela Duckworth) with Divya Raghavan
E67 - Radical Product Thinking with author Radhika Dutt
E66 Skin in the Game (Nassim Nicholas Taleb) with Roshan Cariappa
E65 The 21 Irrefutable Laws of Leadership (John C. Maxwell) with Saraswathi Padmanabhan
E63 Tribes (author Seth Godin) with Nidhi Gupta
E62 Built to Sell (author John Warrillow) with Catharine Montgomery
E61 The Power Law (author Sebastian Mallaby) with Ashmeet Sidana
E60 The Goal (authors Eliyahu M. Goldratt, Jeff Cox) with Andy MacMillan
E59 - Turnaround with author Lisa Gable
E58 Subtract (author Leidy Klotz) with Kay Sarathy
E57 Thinking fast and slow (author Daniel Kahneman) with VT Bharadwaj
E56 Rising Strong (author Brené Brown) with Amritha Prasad
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money