Sustainable Winegrowing

297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday

Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details. In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key. Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet   Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate  Online Courses – DPR & CCA Hours  SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year  Vineyard Team – Become a Member  

296: Using Lasers for Bird Pest Management

Lasers may offer a chemical-free way to deter bird pests in vineyards and other agricultural systems.  George Gallagher, Department Head of Animal Science at Cal Poly San Luis Obispo, explains why bird pressure goes beyond crop loss, raising concerns about disease risks like salmonella, E. coli, and transmission of avian influenza. He shares results from a controlled study using a handheld laser, aimed at birds' feet, to measure how long it took them to respond.  The research showed that different birds react differently. George highlights the importance of animal safety and the role of species-specific vision when evaluating new deterrent tools. Listen through the end to hear if the lasers work on rats.  Resources:   58: Barn Owls 114: Designing a Vineyard for Year-Round Sheep Grazing  272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard Cal Poly Animan Science Department George Gallagher George Gallagher  |Amanote Research George Gallagher | Research Gate  Tactical to Practical: The Human Component of Human-Wildlife Conflict Resolution  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

295: Wine Law Essentials: Contracts, TTB, Social Media & More

Legal oversights can cost wine brands dearly, but with the right guidance, many are entirely preventable. Lindsay Zahn, Managing Partner of Lindsay Zahn P.C. Alcoholic Beverage Law Firm, breaks down the top four legal pitfalls wineries and wine brands must avoid. From building solid contracts and understanding who owns what, to navigating TTB labeling rules, producing non-alcoholic wines, and staying compliant with social media advertising laws, this episode arms you with practical knowledge to reduce risk and protect your business from penalties.  Resources:   187: Labor and Employment Law Tips from a Lawyer Code of Federal Regulations - Food Labeling  Code of Federal Regulations – Labeling and Advertising of Wine Dealcoholized Wine and Malt Beverages - Labeling Guidance for Industry: Food Labeling Guide Lindsey Zahn  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Sustainable, Seriously  Sustainable Ag Expo – The Premiere Winegrowing Event  Vineyard Team – Become a Member  

294: Rooted in Community: Winery Stories of Generosity | Marketing Tip Monday

Foxen and Niner show impactful ways to weave generosity into everyday business. As you plan for 2026, think about the unique ways your brand can meaningfully engage with your local community. Then, share your team's participation, spotlight the organizations you support, and tell the stories that highlight your values. Resources:  *** Tell Your Sustainable Story Online Course ***   Apply for SIP Certified Wine  Likely Story Strategies  Marketing Tips eNewsletter  Sustainable Story Worksheet   Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate  SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year  Vineyard Team – Become a Member    

293: How Solar Panels Can Improve Vine Resilience and Wine Balance

Rising temperatures and erratic weather accelerate ripening, spread disease faster, and shift sugar, alcohol, and acidity levels. All of which threaten wine quality and style. At Geisenheim University, Dr. Manfred Stoll is testing "vitivoltaics": semi-transparent, trackable solar panels installed above vines. The system moderates heat, radiation, and extreme weather, while improving young vine establishment and water infiltration. Beyond the vineyard, this renewable energy can power everything from irrigation pumps to EV charging stations for wine tasting guests. Resources: 281: How Rootstock Impacts Vine Drought Tolerance and Longevity 283: Developing Cold-Hardy Grapes with 23andMe Technology Agrivoltaics in the Vineyard Agrivoltaics in wine growing areas Are These Smart Solar Panels the Future of Sustainable Vineyards? Assessing the economic performance of agrivoltaic systems in vineyards - framework development, simulated scenarios and directions for future research Grape Growth and Berry Development Under the Agrivoltaic System in Vineyards Manfred Stoll Soaking Up the Sun: Agrivoltaics Build Resiliency into Producers' Operations in Rio Grande Valley Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member