Bridge the Gap: The Senior Living Podcast

Why Occupancy Is Rebounding in Senior Living | Arick Morton

In this episode, Josh and Lucas sit down with returning guest Arick Morton, CEO of NIC MAP Arick shares key takeaways from his conference session, including the widening mismatch between senior housing supply and demand, rising occupancy across nearly every market, and what these trends mean for life plan and nonprofit communities. In this episode, we cover:Senior housing occupancy approaching the 90% thresholdLife plan communities and nonprofit sector growthExpansion, renovation, and satellite campus strategiesNIC MAP’s expanded markets and AI-driven analyticsMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestArick MortonProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

The 2025 BTG Recap with Josh and Lucas

In this special Christmas episode closing out Season 8 of Bridge the Gap, Josh and Lucas reflect on eight years of conversations that have helped shape the senior living industry. From humble beginnings to nearly 600 episodes and millions of impressions, they look back on the relationships, stories, and mission that continue to drive the platform forward.In this episode, we discuss:The missional “why” behind senior living leadershipEntrepreneurship and family-driven roots in senior housingTechnology and AI’s growing role in the industryLearning from industry thought leaders and conferencesMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Produced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

Zero-Click Discovery: The Future of Senior Living Marketing

In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline’s evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community’s website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies.This week we discuss: The role of customer advisory boards in product developmentZero-click discovery and AI-driven search behaviorHow AI is reshaping the senior living prospect journeyDriving ROI through smarter sales prioritizationBest practices for adopting new technology in senior livingMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestAshley LuchsingerProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

Do We Still Need Sales Teams? Feat. Traci Bild

This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy.This week we cover:Why traditional sales in senior living is no longer enoughHow marketing has evolved faster than salesSegmented sales models and outsourced solutionsStorytelling, brand identity, and influencer marketing for senior livingMeet the Hosts:Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our GuestTraci BildHear Traci on BTG Network.Produced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

How to Drive Senior Living Development in Tough Markets

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.This week, we cover:How Aspenwood transformed a strong company into a market-leading cultureBuilding authentic sales relationships long before a community opensSupporting high-performing teams and reinforcing culture at scaleStrategic refreshes and CapEx planning for luxury senior living assetsMaintaining brand standards across developments and acquisitionsMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestHeather TussingProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokThis episode was recorded at the NIC Fall Conference 2025