The Selling Show

523: Red Light Green Light

Cindy talks about her book "Red Light, Green Light", her HOW-TO messaging framework, crafting hooks, being direct, and much more! Cindy Skalicky is an internationally recognized expert in Persuasive Theory and Executive Influence. Holding a master's degree in Rhetoric, or "the science and art of persuasion." Cindy helps leaders communicate with confidence, command, and clarity. She is deeply passionate about helping clients communicate authentically with polished messaging that sticks

522: Building Author Influence

Clara discusses common misconceptions in writing and publishing, the value of beta reader programs, the importance of marketing early, and much more! For more than 30 years Clara Rose has worked with businesses and professionals in a wide variety of industries, helping them to launch or level up using content creation. As a Literary Consultant, editor, and publisher, Clara helps her clients create and publish a well-executed Brand Awareness Book that will organically generate leads, offer reader transformation, or leave a legacy for their business, ministry, cause, or brand.

521: Your Business Growth Playbook

Jeremy talks about how growth follows S-curves, why tactics that worked at one stage often stop scaling, his framework for scalable growth, and much more! Jeremy B. Shapiro is a serial-entrepreneur. Since 1996, every single one of his many businesses have been in the service of fellow entrepreneurs. For decades, through structured mastermind groups, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.

520: Sell the Roof Off!

Chuck talks about the key differences between wholesale distribution and in-home selling, emphasizing problem solving over technical details, the real differentiator in selling, and much more!

519: Author Marketing Secrets

Susan shares crucial tips for authors, such as identifying target audiences, leveraging niche markets, and utilizing bulk book sales. She also discusses marketing techniques, including podcasting, writing for industry blogs, and building relationships with complementary companies. Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events.