The Selling Show

535: The TomorrowZone

Deborah talks about her latest book, "Enter The TomorrowZone", why roughly 70% of digital transformations fail to deliver, changing your mindset for innovation, and much more! Deborah Reuben, CLFP, is CEO and Founder of TomorrowZone®, a consulting firm helping leaders shape the future through bold strategy, human-centered innovation, and emerging technology insight. With over two decades of experience in equipment finance and software, Deb is recognized as a trailblazer for making complex technology approachable and sparking real-world transformation.

534: Diagnostic Thought Leadership

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

533: The Wisdom of Ignorance

Alan talks about his new book, "The Wisdom of Ignorance: Why Not Knowing Can Be the Key to Innovation", being humble, six essential skills, and much more! Alan Gregerman is an award-winning author, business advisor, and teacher. His writing and consulting work focuses on helping companies and organizations create winning strategies and more remarkable products, services, and customer experiences by unlocking the genius in all of their people. Alan is the author of two previous books, Surrounded by Geniuses and Lessons from the Sandbox. He lives in the Washington DC area with his family.

532: A Sip of Brandy

Reilly talks about rebranding through creating repeating patterns, what to do when clients get cold feet, utilizing speaking and podcasting in brand transformation, and much more!

531: Agencies Deliver Profit

Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!