Serve Scale Soar®

How to Build a Six-Figure Service Business with a Small Audience

You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 at the time, and we didn't even have a website.If you've been spinning your wheels trying to grow your Instagram following because you think that's what's gonna get you clients, this is about to set you free from the content hamster wheel. Here's the truth that the online business world doesn't want you to hear: You don't need a huge audience to build a thriving business. You need the right relationships with the right people.Why a Small Audience Is Not a Revenue Problem: Breaking the myth that you need thousands of followers to build a multiple six-figure service business.Authority vs. Influence for Service Providers: Understanding why results, positioning, and frameworks matter more than audience size.Why Referral-Based Marketing Outperforms Cold Outreach: Exploring how warm introductions and trust transfer convert significantly higher than cold traffic.The Strategic Visibility Framework (One Platform, One Strategy, One Long-Form Channel): Focusing on depth and relationship-building instead of chasing every algorithm.Becoming Known for One Specific Transformation: Positioning yourself as the go-to expert for one clear outcome to become memorable, referable, and premium.Find the full post at:  https://brandimowles.com/274Want More Like This? ⬇️🎧The Messaging Shift That Attracts Premium Clients (And stops the tire kickers)🎧The Four Futures Of Freelancing: Will You Be Irreplaceable or Obsolete in 2026Additional Resources:Want help making the shift?From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop.Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading).If you're just starting out and need help building the foundation of your service business, head over to conversionsforclients.com for resources designed for early-stage service providers.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The Imposter Syndrome No One Talks About When Scaling to Premium Clients (And How to Work Through It Anyway)

Here's something no one tells you about scaling a service-based business: imposter syndrome doesn't go away when you get better clients. It actually gets worse.When you're just starting out, you're wondering if you're good enough at your skill. But when you start going after premium clients? Now you're wondering who the heck you are to work with someone more successful than you.That little mean girl voice in your head will tell you every possible stinking reason why you're not qualified, why you should lower your price, why you should stay in your lane, why you're not prepared or ready enough to take on that client.Today I'm gonna show you how to take that mean girl voice and tell her to get the heck outta Dodge. Because you are more ready than you think, and the only way you're gonna be able to move into working with better clients is if we fix how we think about ourselves.Why Imposter Syndrome Gets Worse as You Scale (Especially With Premium Clients): The shift from “am I good enough?” to “who am I to work with someone more successful than me?” and why this version hits differently.The Lie Behind Premium Client Imposter Syndrome: Debunking the belief that you need to be at the same income or business level as your clients to serve them well.Imposter Syndrome as a Signal of Growth, Not a Red Flag: Reframing imposter syndrome as proof you’re stretching into your next level, not evidence that you’re unqualified.6 Practical Strategies to Work Through Imposter Syndrome (Without Waiting to Feel Ready):  Including collecting evidence, studying dream clients, acting “as if,” separating skill from story, and positioning for where you’re going.How to Show Up Confidently on Sales Calls With Bigger Clients: Shifting from proving your worth to focusing on solving problems, and reframing the sales call as you interviewing them.Find the full post at:  https://brandimowles.com/273Want More Like This? ⬇️🎧Why You’re Procrastinating (and How to Break the Cycle Today🎧If You Bet On Yourself, You Can't Lose: Crystal's Journey To Dream ClientsAdditional Resources:Want help making the shift?From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop.Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading).Want more strategies for scaling your service-based business without the hustle? DM me on Instagram @brandimowles with the word "PREMIUM" and let's chat about your next steps.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The Messaging Shift That Attracts Premium Clients (And Stops the Tire Kickers)

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.I hate to break it to you, but it's not them. It's your messaging.You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.Find the full post at:  https://brandimowles.com/272Want More Like This? ⬇️🎧Mastering Your Message: How To Communicate Your Value To Attract Champagne Clients🎧Consistent Client Flow with Social Selling: Your Guide to Using DMs to Build Relationships and Book CallsAdditional Resources:Want help making the shift?From Chasing to Chosen is a hands-on workshop that shows you how to position yourself as the go-to expert premium clients seek out — without cold DMs or posting nonstop. Grab your spot at brandimowles.com/chasing (live or on-demand, depending on when you’re reading).Need support?Just getting started? Head to conversionsforclients.com for free resources.Ready to scale past $10K/month and become the strategist premium clients seek out? Strategist Society is for you.And DM me on Instagram @brandimowles with the word “CHAMPAGNE” and your biggest takeaway — I read every message. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The Only 4 Skills That Will Make You Rich (And Why You're Probably Focusing on the Wrong Things)

Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough.Because I'm about to tell you the only four skills that actually matter when it comes to building wealth as a service provider. And if you master these four things, you will never be broke again - no matter if you're a nine-to-fiver, a freelancer, or you want to create your own digital products.In fact, skill number four is the one that actually puts money in your bank account, and most of you are completely ignoring it.Here's what I know to be true after working with over 3,000 service providers: You don't need to know everything. You need to know four things. That's it. Just four.Topics Covered In This Episode:Why most service providers focus on the wrong things - the trap of endless learning instead of mastering high-leverage skillsPersuasive messaging - how to communicate value in a way that attracts premium clientsHow the 4 skills work together - messaging, traffic, funnels, and selling as an integrated systemSelling as the skill that actually deposits money - why most people avoid it and how to get good at it through repsAdding the strategy layer - becoming invaluable by understanding the "why" behind execution, not just doing tasksually the best opportunity for service providers willing to evolveFind the full post at:  https://brandimowles.com/271Want More Like This? ⬇️🎧Hourly vs Package Pricing: What Do Clients Really Want?🎧You Don’t Need A Different Service. You Need Better Offers.Additional Resources:If you’re thinking, “Okay, Brandi, I hear you. I need to make the pivot, but I don’t know how to restructure my offers or reposition myself or add that strategy layer,” that is exactly what we do in Strategist Society. We help you make the transition from doer to strategist. We help you restructure your packages, rewrite your messaging, and step into premium positioning so you can charge premium prices while working less.Head to thestrategistsociety.com and apply for a Strategist Success Audit with me. We’ll look at exactly where you are now and map out the pivot you need to make.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The 5 Services AI Will Replace in 2026 (And How to Pivot Your Business Now)

Look, I'm not here to sugarcoat this for you.AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next.But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of 2026 frustrated with your lack of clients, lack of growth, and wondering if you should have even started this business in the first place.After working with over 3,000 service providers, I've seen this shift happening in real time. I've watched podcast managers get replaced. I've seen copywriters who used to charge $20,000 now struggling to land $2,000 clients. I've watched VAs lose their entire roster because clients figured out ChatGPT can do 80% of what they were paying them for.The industry is changing, y'all. And we need to change with it.Here's what we're covering today: the five services getting hit the hardest by AI, real examples of how this is playing out right now, and most importantly, the exact pivot you need to make to stay relevant and charge premium prices.This might sting a little, but I promise I'm giving you a path forward—not just telling you the sky is falling.Topics Covered In This Episode:The shift from execution to strategic thinkingThe specific pivots needed for the 5 at-risk service categoriesReal behind-the-scenes insights from million-dollar businessesHow to add strategy layers for premium pricingWhy this is actually the best opportunity for service providers willing to evolveFind the full post at:  https://brandimowles.com/270Want More Like This? ⬇️🎧The 4 Futures of Freelancing: Will You Be Irreplaceable or Obsolete in 2026?🎧You Don’t Need A Different Service. You Need Better Offers.Additional Resources:If you’re thinking, “Okay, Brandi, I hear you. I need to make the pivot, but I don’t know how to restructure my offers or reposition myself or add that strategy layer,” that is exactly what we do in Strategist Society. We help you make the transition from doer to strategist. We help you restructure your packages, rewrite your messaging, and step into premium positioning so you can charge premium prices while working less.Head to thestrategistsociety.com and apply for a Strategist Success Audit with me. We’ll look at exactly where you are now and map out the pivot you need to make.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany