Bring Your Product Idea to Life

Cognitive Health for Entrepreneurs with Natalie Mackenzie

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business.If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable.What you will take away from this episode• What cognitive health really means and why it matters• How your brain function impacts your business• Why focus and memory sometimes feel harder than they should• Signs of overwhelm and decision fatigue• Practical ways to support your brain while running a businessChapters00:00 Welcome and introduction03:30 What cognitive health means for entrepreneurs09:20 Memory, attention and everyday brain function16:45 Focus, habits and why strategies work differently for everyone25:10 Leaning into strengths and outsourcing36:40 Overwhelm and decision fatigue47:30 Supporting long term brain and business healthFind Natalie Here:Website: https://thecognitivestrategist.com/Instagram: https://www.instagram.com/thecognitivestrategist/Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Elevate your Product Photos: Tips for Non-Photographers - with Karen Moreland

If you sell physical products and take your own photos (or know you probably should), this episode will really help.Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.You’ll hear:Why you don’t need expensive equipment or a fancy camera to get decent product photosThe most common mistakes product sellers make with their photos – and how to fix them simplyHow small changes to lighting and angles can make a big difference to how professional your products lookWhy showing size, scale and how a product is used really matters for salesHow to stop aiming for “perfect” and actually get your photos doneSimple editing tweaks you can make on your phone without overthinking itKaren explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief.It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill.USEFUL RESOURCESKaren Moreland Website https://karenmoreland.comKaren Moreland TikTok https://www.tiktok.com/@karen_morelandKaren Moreland Youtube https://www.youtube.com/@karenmorelandphotographyKaren Moreland https://www.pinterest.com/karenmorelandphotoLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

Your Amazon questions, answered: 5 things I’m asked all the time

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.I dive into topics like:• the biggest mistakes new sellers make• choosing between FBA and FBM• how to improve visibility and reach page one• knowing if your pricing is truly competitive• whether Amazon is still worth it in 2026Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more confident growth.If there’s something you’d like me to cover in a future Q&A, you can message me on LinkedIn or Instagram, or reply to one of my emails. And remember, there’s a whole back catalogue of episodes if you want to keep learning.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Getting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklistSupport this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Building a successful wholesale business - with Andee Hart, Hart Design Co.

If the word sales makes you cringe a little… this episode is for you.In this conversation, Vicki is joined by Andee Hart, founder of Hart Design Co and host of the She Sells Differently podcast. Andee started out making candles in her kitchen during the pandemic – and went on to wholesale them into over 100 shops in a matter of months, all while still working a full-time corporate job.But this isn’t just a story about candles. It’s a really honest, practical chat about selling products in a way that feels good, works long-term, and actually supports your life as a business owner.If you sell physical products (or want to), this episode will help you:Stop feeling awkward or “salesy” about sellingUnderstand what actually helps products sell in wholesale and retailFeel more confident about pricing your products properlyRealise you don’t have to do everything (or sell to everyone) to succeedAndee brings a refreshing, human approach to sales – one that’s rooted in integrity, consistency and common sense, rather than pressure tactics or gimmicks.USEFUL RESOURCESShe Sells Differently Website https://andeehart.com/Andee Hart Instagram: https://www.instagram.com/andeehart/Andee Hart LinkedIn: https://www.linkedin.com/in/andeehart/LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist

What is the Amazon algorithm?

Ever wondered how Amazon decides which products show up first? In this episode, I break down what the Amazon algorithm is, how it works and what really influences your visibility.We’ll cover the core factors, plus the common myths . I explain why sales velocity matters so much and why strong conversions matter.You’ll leave with practical ways to align your listings with what Amazon wants, so you can improve rankings in a realistic and sustainable way.LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGetting Started on Amazon ChecklistIf you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important. Download it here: https://mailchi.mp/72c24952cf50/amazon_checklistGet your free Amazon set up checklist