Retail Refined

Addressing Retail’s Experience Challenges with Data

As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights.Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving into the ways Schwartz and her colleagues attempt to get retailers up to speed with the ever-shifting retail landscape.

How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands.Mike Provance, the CEO of 3×3, works to change that. 3×3 is a marketing technology company dedicated to helping independent liquor retailers engage with and market to consumers. He joins Melissa Gonzalez to discuss how 3×3 leverages data to develop hyper-targeted, hyper-local marketing strategies for these independent retailers.

Merging Experiential and Authenticity with Commerce

On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail.Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering a reimagined customer experience driven by the brand’s commitment to curation, content, commerce, convenience and connection.

The Democratization of Live Selling

Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for this type of shopping.

How Can Physical Retail Support Ecommerce Distribution?

Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently.Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores — more efficiently? Is there a way to improve both the company’s logistics and the customer’s shopping experience at the same time?