Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Ep 184: What If Your Best Content Sounds Like A Voice Note | Guest Expert: Rachel Honeyman

Send us Fan MailJoin Bold Content Collective | Early Bird Until April 30We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule.• the “should” trap that creates guilt and inconsistency• choosing a realistic posting cadence you can sustain• building content around your natural strengths and personality• turning one core idea into many pieces of content• using AI in voice mode to keep your tone human• simplifying Instagram Reels with B-roll and stronger hooks• defining identity pillars so your content attracts the right clients• why modern SEO rewards personal stories and real experience• how the Bold Content Collective works and how to joinIf this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.Rachel HoneymanRachel Honeyman is the founder of HoneyBeBold, a branding, web design, and content marketing agency that helps mission-driven female entrepreneurs grow their businesses through bold, deeply meaningful brands and content. With over 16 years in content strategy, Rachel empowers women to clarify their messaging and attract their dream clients.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 183: The Simple Marketing System That Predictably Finds Your Next Clients

Send us Fan MailWe lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from.We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat. • posting on LinkedIn and sending newsletters without a clear pipeline • effort vs clarity and why copying tactics fails • what the Booked Out Blueprint is and how the strategy session works • identifying the bottlenecks that block you from getting booked out • using lead math to set warm-conversation and lead targets • building a predictable marketing engine that fits your life • who the process is for: solo consultants and expert service providers • the story behind the framework and the 30-day experiment mindset • turning marketing into a playbook you can switch on again If you wanna get the Booked Out blueprint before the price goes up, head to the link in the show notes. My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep182: People Pay Attention When They Pay For It | Rewind Episode with Annmarie Rose

Send us Fan MailWe break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy. • Why paid workshops drive attention, attendance, and trust faster • How to fill a paid workshop with partnerships, outreach, email, and content • Using interest lists, polls, and link clicks as mini hand raises • Choosing a workshop topic for symptom-aware buyers, not experts • Real pricing ranges that increase commitment without killing signups • Early-bird pricing, gradual price increases, and partner discount codes • Simple checkout options, revenue share, and low-tech tracking • Recommended workshop length and when longer workshops make sense • Pitching as teaching by revealing the full transformation framework If you enjoyed this episode, please like, subscribe, comment, let me know what you want to see in the future. If you are interested in leveraging a paid offer to turn prospects into hot leads, then you should definitely try out my Get Paid to Generate Leads micro offer magic course. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business. Sign up and be part of the next masterclass by going to events.saranoelblock.com. My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 181: [Workshop Replay] Sell The Promise First So Your Program Funds Itself | Guest Expert: Melissa Camilleri

Send us Fan MailThis is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week.We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap. • pre-selling as paid proof of concept to reduce risk • shifting from 1:1 time limits to one-to-many scalability • starting with what already works in your client process • identifying the “hump” that becomes a focused mini-offer • designing a minimum viable product that delivers outcomes • choosing a format learners will actually use • keeping launches simple with connect collect deliver • what you do not need like pre-recorded modules or fancy pages • handling low enrollment and still delivering value • positioning expertise beyond AI with support and community Melissa CamilleriCheck the show notes to get started. Go to challenge.saranoelblock.com. It’s at standfortheand.com slash sold out. You can book yours through the link in the show notes. Sign up and be part of the next masterclass by going to events.saranoelblock.com. My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 180: Your First Hires as a Solo Consultant: How to Hire, Onboard, and Build Systems Without Burning Out | Expert Guest Sara Nay

Send us Fan MailOn the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, draining tasks to delegate—often starting with an executive assistant or account manager to keep the consultant in a strategic role. Nay advocates hiring earlier than feels comfortable by starting part-time (around 10 hours/week) and scaling up. For onboarding, she emphasizes slow ramp-up, training and shadowing on one client at a time, daily check-ins with small task lists, using Loom videos plus checklists, time tracking from day one (e.g., Harvest), and documenting only critical recurring processes by mapping end-to-end client “flows.”00:00 Welcome to Tiny Marketing00:49 Meet Sarah Nay02:11 Hiring That Actually Works02:59 Values First Job Posts05:24 Choosing Your First Hire07:43 Start Part Time and Scale11:37 Onboarding Without Overwhelm15:09 Looms Checklists and Docs17:33 Time Tracking and Profitability22:19 Pricing and Raising Rates25:15 Documenting Core Processes28:13 Where to Find Sarah28:36 Booked Out Blueprint OutroMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup