Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Ep 177: Bridge The Gap: Run Sales Calls That Close | Guest Expert: Jonny Holsten

Send a textWe show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.• three recurring sales call mistakes and how to fix them• four fit factors to qualify buyers fast• simple bridge score you can run on a notepad• use intake forms for pre-qualification• magic pivots that make money talk easy• build conviction by tuning offer and price• position outcomes, not hours, to raise perceived value• lock momentum with three next steps• ask 11+ clarifying questions to find real pain• reflect back pain, impact, and stakes to align• why timing questions shape the right next step• book: Fix Your Broken Sales Calls and how to work with JohnnyJonny Holsten – BridgeSellingIn this episode, Jonny Holsten of BridgeSelling.com shares a smarter way to run sales conversations—without scripts, pressure, or awkward tactics. As the author of Fix Your Broken Sales Calls, Jonny teaches solopreneurs and sales teams how to close more deals by improving the structure and clarity of their calls. Instead of chasing more leads, he shows how better conversations naturally lead to better outcomes.🔗 Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/📘 Get his book Fix Your Broken Sales Calls: https://www.bridgeselling.com/bookLearn more at: https://www.bridgeselling.comMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 176: How To Get Referred On Repeat Without A Huge Network

Send a textRegister for the workshop + bonus hot seat session for only $37!We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions.• defining a one-line positioning that states problem, audience, and method• putting positioning everywhere for repetition and recall• answering niche community questions quickly using keyword alerts• prioritising speed, usefulness, and a narrow lane to build equity• crafting a signature talk with one problem, one audience, one outcome• pitching talks with a clear promise to borrow trust• scheduling quarterly referral partner catch-ups with an ask and a give• keeping relationships warm without sales pressure• using existing networks and systems to make referrals predictableHead to the show notes and sign up for that workshopYou can book yours through the link in the show notesMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 175: Introvert Networking, Made Practical | Guest Expert Conor Cunneen

Send a textWe share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through.• reframing networking as a business development call• doing targeted pre‑event research and LinkedIn warmups• arriving early to make first conversations easy• wearing subtle conversation cues to invite openers• asking “what brings you here?” instead of “what do you do?”• skipping jargon and elevator pitches for plain, short hooks• using names to build rapport and attention• being remembered by giving helpful, relevant value• planning a clear give and a clear get for follow‑ups• creating reasons to reconnect and sustain momentumIf this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 174: Lifecycle Marketing That Doesn’t Annoy Anyone | Guest Expert: Craig Zingerline

Send a textWe break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out.• definition of lifecycle marketing and where it sits in the funnel• flows versus campaigns, triggers and exits• lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset• avoiding spammy outreach and protecting deliverability• separating cold email, CRM marketing and transactional messages• segmentation tactics to exclude bot clicks• timing windows for B2B upsells and proposal follow-up• using replies to shift from automation to one-to-one• A/B testing cadence and watching unsubscribes• mapping flows with goals, steps, content and CTAs• tools for building flow maps and where to find CraigIf this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.Craig Zingerline is a six-time founder and the CEO of Growth Minded, where he helps startups and scaling companies drive revenue through smart lifecycle marketing. With a background in engineering, product, and marketing, Craig brings a rare full-stack perspective to customer acquisition and retention. He’s also the creator of LifecycleOS, a tool that helps founders map out high-converting email and SMS flows. When he's not helping businesses grow, you’ll find him running marathons, playing drums, or experimenting with new product ideas.🧠 Craig’s Company → My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep. 173: How Fiction Authors Can Get Found, Grow An Email List, And Sell More Books | Guest Expert: Sam Namias from Crewfiction

Send a textTry CrewfictionTired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses.We start with the foundation: a clean, fast author website that imports your Amazon titles in minutes and centers the details readers actually search for—your genre and tropes. That simple shift supercharges discoverability and credibility, especially when paired with a custom domain. From there, we talk practical SEO, from search-friendly page structure and page speed to leveraging a content ecosystem that pushes your pen name and books higher in results. You’ll hear how curated reviews, link-in-bio consolidation, and clear calls to action turn casual browsers into subscribers.Then we dive into list growth and retention. Reader magnets—prequels, deleted scenes, bonus epilogues—sit front and center and feed a welcome sequence that builds trust. Sam shares how CrewFiction’s fiction-first newsletter platform gives you story-driven templates and launch workflows so you’re never stuck wondering what to write. We also explore collaboration: finding authors with matching tropes for swaps and promos, using a searchable directory to align audiences, and tracking what works with built-in analytics, tagging, and segmentation for ARCs, superfans, and new readers.If you want a simpler way to get discovered, collect emails, and sell more books without burning out, this conversation hands you the toolkit. Subscribe for more authoMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup