Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Ep 168: From Boring To Buzzing: The 20-Minute Event Rule | Expert Guest Kelley Troia

Send us a textGet the guide to Connection First EventsWe dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy.• 20-minute rule to prevent attention decay• simple swaps from panels to hot seats• pre-event cadence and first-timer check-ins• curated intros and executive guest dossiers• orchestration of energy across long agendas• team-building that blends constraint and play• memory anchors tied to venue and audience• scalable support via the Little Black Book• links to Kelly’s site and LinkedInMake sure to follow Kelly on LinkedIn. Visit clandestine-events.com.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 167: Why We’re Ditching The Club And Doubling Down On One-To-One Strategy To Get You Booked Out Fast

Send us a textWe share two big changes for 2026: a shift from community-first to one-to-one-first with “Booked Out In Six,” and the public launch of corporate training with an Offer Clarity Alignment workshop. The goal stays the same—build a lean, repeatable system that creates demand fast and keeps pipelines full without burnout.• Why a one-to-one-first model drives faster results• How the booked-out blueprint identifies your best path• The six missions and when to use each• Weekly micro tasks, doc reviews, and wrap-up calls• Group elements as accelerators, not the core• Offer Clarity Alignment for sales and marketing sync• How clarity shortens sales cycles and reduces friction• Who each offer is for and how to chooseIf you're interested in either of those offers, you can DM Me on LinkedIn, that's where I'm the most active, or you can email me at hello at Sarah NoelBlock.comJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 166: Turning Emails Into Stories That Sell | Guest Expert Joanne Homestead

Send us a textWe break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.• Three-layer email framework: story, personality, strategy• Show don’t tell, strong hooks, satisfying endings• Everyday stories tied to lessons and offers• Ruthless editing using the so what test• Reasons-first CTAs that increase clicks• BANK personality codes to speak to values• Welcome, pre-launch, and sales sequences• Repurposing emails into video, blogs, and podcasts• Shift from convincing to diagnosing symptoms and causes• Start simple with one story and one clear next stepYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service businessJoanne Homestead:Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She’s a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep. 165: When People Pay, They Pay Attention And Say Yes To Your Bigger Offer / Guest Expert: Annemarie Rose

Send us a textWorkshop Game Plan QuizWe share how paid workshops outperform free events, from higher live attendance to faster sales, and break down the steps to pick topics, price smart, and pitch without pressure. Annemarie Rose shows how to build lean promos, partner well, and turn tiny offers into scalable growth.• why paid drives attention, trust, and results• mindset shift to charge and keep it simple• lean promotion with partners and interest lists• topic selection that starts with symptoms• pricing ranges, early bird, and order bumps• low-tech rev share and checkout options• ideal workshop length and interactive flow• teaching the full transformation to pitch cleanly• using workshops to test and ladder offersJoin the gateway offer challenge today. Your business will thank you. Go to challenge.saranoelblock.comAnnMarie Rose is an Online Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale with clarity, confidence and flexible, personalized strategy.She has helped hundreds of service-based leaders navigate scaling mode with ease by refining their offer suite to support their vision and personal strengths and streamlining their marketing and sales systems so they can impact and earn millions online without overwhelm or burnout -- even as their life and desires evolve.LinkedIn: https://www.linkedin.com/in/annmarierose/Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Ep 164: Booked Out In 90 Days | Guest expert Melissa Armstrong

Send us a textWe trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget.• launching a service business after corporate• early marketing missteps and lessons learned• the strategic spark and defining a gateway offer• email list basics and simple CRM choices• short solo podcasting with AI-assisted scripting• street team tactics for early reviews and reach• practical lead magnets that DIY audiences love• parasocial trust and authentic brand voice• niche communities and curated LinkedIn pods• turning content into discovery calls and clients• designing a service staircase for scale• how to contact Melissa and work with herHead down to the show notes page and I for the waitress to join the tiny marketing club where you get to work one on one with me with training, feedback, and pop up coaching that will help you scale your marketing as a B2B service businessJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup