Pet Boss® Podcast with Candace

217: The Future of Pet Business Starts Now (Season 5 Kickoff)

Welcome to 2026 and a brand new season of the Pet Boss Podcast! After four solid years and 216 episodes, Season 5 is here with a brand new intro and a clear mission: build what lasts. Because if you've been in the pet industry for any amount of time, you know last year felt HARD. There was a lot of retracting, pulling back, and retreating. Costs got higher. Hiring felt heavier. Customers became more cautious. And the energy it takes to run a pet business right now? Intense. But here's the thing: the pet industry is still growing. Pet spending in the US is now well over $140 billion annually. People aren't walking away from their pets - they're just becoming more selective about how, where, and with whom they spend. So we as business owners have to become more strategic, more intentional, and better at running the actual business side of things. She shares: 🙌 Why last year felt so hard (no, you're not imagining it) 🙌 The 5 biggest challenges pet business owners face in 2026 🙌 The "Build What Lasts" framework: systems that don't fall apart when you step away, teams that feel supported, margins that protect your energy 🙌 What's coming this season Plus the truth you need to hear: You are not behind. You are not failing. You do not have to have it all figured out. And you are not going on this journey alone. This season isn't about doing everything. It's about building foundations that hold you up - one decision at a time.  Whether you're listening to the podcast or joining in-person workshops at Dante and Dory's (yes, that's coming!), this is about building WITH you, not talking AT you this season! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

216: Season 4 Finale: A New Year’s Toast to You

Happy New Year, Pet Boss! This episode isn't about strategies, checklists, or empire-building. It's about pausing long enough to notice what this year actually asked of you - and what you became in the process. Before we rush into 2026, Candace is raising a glass to honor what was. Behind every pet business is a human who showed up when it would've been easier to coast, quit, or stay quiet. And that alone is worth celebrating. She shares: 🥂 Four years of the Pet Boss Podcast: 216 episodes, nearly 150K downloads, streamed in 83 countries 🥂 Top episodes of 2025 (hint there's a theme) 🥂 Behind-the-scenes at Pet Boss Nation 🥂 Plus exciting news: Someone’s having a baby! This year stretched you. Tested your patience, leadership, confidence, and creativity. And yet you're still here - still showing up for customers, caring deeply about your team, and choosing this work even on hard days. So here's the toast: To the owners who kept going even when it was messy. To the leaders learning as they lead. To the businesses that didn't just survive but evolved. May you remember that progress counts even when it's quiet. Thank you for listening, for being part of this community, and for doing the important, meaningful work of running a pet business that truly makes a difference. Happy New Year. See you in 2026 with Season 5 of the Pet Boss Podcast! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

215: 12 Days of Deals: What's Working, What's Not, and What I'd Do Differently

There's a promotion that happens around the holidays that's hit or miss for most businesses: the 12 Days of Deals. Candace tried this years ago in Chicago and it NEVER worked. But after learning from thousands of successful retailers, she decided to give it another shot at Dante and Dory's - with a few strategic spins. In this real-time episode, she's sharing on how it's going so far, what she's learned, and what she'd do differently with this promotion at Dante & Dory’s. She shares: 💰 Why her past 12 Days promotions failed   💰  Day-by-day breakdown of what sold, what flopped, and why   💰 Email strategy and how to avoid opt-out fatigue Plus the biggest lesson: get crystal clear on WHY you're running the promotion before you plan anything else. Is it to drive foot traffic? Move overstock? Feature slow-selling products? When you know the why, every other decision becomes easier!  Whether you're planning promotions for 2026 or trying to roll something out before year-end, this episode proves that the most successful promotions aren't about having the flashiest ideas- they're about having clear goals and significant-enough deals to actually motivate people to show up!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

214: Parades, Blizzards, and Breakthrough Moments at Dante and Dory's (Behind Closed Doors)

It's been a month of momentum, mayhem, and massive visibility at Dante and Dory's. Have you ever had a month where you're marching confidently toward progress while also dragging chaos behind you like a determined toddler on a leash? Welcome to small business life. In this Behind Closed Doors episode, Candace takes you through November's slow sales anxiety, December's sudden surge, and all the visibility wins that finally made Dante and Dory's impossible to miss. She shares: 🙌 The moment signage changed everything  🙌 Why she was hesitant to hire (sound familiar?) and what changed when she did 🙌 How opening an hour earlier accidentally turned into a brilliant move (thanks to the sign guys!) 🙌 The surprise visit from podcast listener who came across the country just to see the store This month's theme? Visibility isn't optional - it's oxygen for your business. From exterior signs to website updates to in-store pricing to social media storytelling, every touchpoint matters. Because if people are talking about you in a positive way, you're unstoppable!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

213: From Icky to Easy: 5 Steps to Selling with Confidence

It’s officially prime selling season! 🎄 The next few weeks are when pet businesses see their biggest boom so what if increasing your revenue has nothing to do with fancy marketing, new customers, or spending another dollar - and everything to do with simple conversations you're already having? This week on the podcast, Candace is sharing:  💰 The Show, Tell, Ask method that engages all senses and increases buying intent 💰 Why selling feels icky (and how to reframe it!) 💰 The two-option close that stops you from talking your way out of the sale 💰 The 4 A's framework: Turn every "no" into your next step 💰 How to make selling a game your team actually wants to play (with practical examples) 💰 Ready-to-use sales phrases you can implement TODAY And so much more!  Whether you run a retail store, grooming salon, or any pet business, these principles will help you and your team sell with confidence - without feeling pushy or salesy! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram