The 30 Percent Podcast

Episode 175 | The F is for Photography

A week of being outside leads us to talk about Odunsi the Engines visual screening, his performance and what makes Kenya a good hub for artists debuting music (5:42), Then a recap of the Industry Social Event (24:03). Finally, a suggestion was made to label Kenyan music across genres as "Genge" music (33:12). We then wrap up the episode with new music review (48:45).Intro: Caleb Awiti - "I Can't Change Time" produced by Caleb AwitiPick of the Week: Bien, Alikiba - "Finale" produced by  Hendrick Sam, AbbahTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Episode 174 | Boots on the Ground Journalism

We begin todays episode breaking down the most recent IFPI music report. Is the African music industry doomed to play catchup to the rest of the world? We discuss this and more (10:39), Then get into a review of Ochiko's recent project Indie Deep, as well as more music (45:16). Intro: JIVU, Khaligraph Jones - "Anitah" produced by DilliePick of the Week: The Babaz - "Salaale" produced by Ras Amor, Hendrick SamTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Episode 172 | Couch Coaches

We begin todays episode attempting to answer - Are we too harsh on KE artists or are we not critical enough? (12:03), Then, a US ruling on a copyright case against AI art could have implications on creatives Intellectual Property (39:44). Next, CEO of Universal Lucian Grainge tells us where the music industry is headed (47:14). Finally, we review some new music that was released this week (51:07).Intro: 4MR Frank White - "Dancehall Pele" produced by Ee LaiPick of the Week: Mejja, Jay Melody - "Ntampata Wapi" produced by KromeTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Episode 171 | Blue Collar Monkeys

We begin with a brief recap from one of the Kilele Summit sessions, and talk about what success looks like for an artist in 2026 (10:42). Next, a recent X post about a few hard to believe things about the KE music industry does rounds and we go over some of the responses (31:17). A brief Kunye review (48:20), and then wrap up with new music (50:11). Intro: Watendawili - "Naogelea" produced by RunPick of the Week: Kayrop, Chemutai Sage - "Mei Muche" To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Episode 170 | We Are Living In Beefy Times

Toxic Lyrikali and Buruklyn Boys beef escalated with more tracks dropped aimed at each other. Who do we think is winning (9:00). Next, Spotify released their 5 year anniversary list, why aren't any Kenyan artists on there? (29:00) Then we talk about EVEN, a direct to consumer platform partnering with music giant UMG, leading to a discussion about how artists can benefit from selling directly to fans (45:33), wrapping up the episode with new music, album artwork reviews, and is Tesla and Black Market records doing it wrong? (55:52)Intro: Ochungulo Family - "Daniel" Pick of the Week: Wendy Kay, Sanaipei Tande - "Sina Raha" produced by DillieTo bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.