Planet Amazon Podcast

The PRFAQ Framework: How Amazon’s Secret Weapon Can Power Your E-Commerce Strategy

In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention.Whether you're launching your next product, pivoting your business, or preparing for a strategic exit, this episode will change how you think about innovation, customer research, and decision-making.Tune in to learn:How to use the PRFAQ to define vision and strategyThe three pillars every good PRFAQ should coverWhy writing (not AI) sharpens your thinkingHow PRFAQ fits into Amazon's culture of innovationReal-world examples of entrepreneurs using it to build—and sell—successful businessesLearn more about Marcelo's work and grab free resources at https://www.theprfaq.com/  Want to chat with us about this podcast? Send us a text message hereThe Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel.To learn more about Phelps United, visit our website.

Building Business Resilience through Financial Strategy

In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after advisor. He offers a blueprint for scaling and transforming businesses with revenues ranging from two to a hundred million dollars.Join us as Matt reveals the critical importance of robust bookkeeping and financial planning to effectively manage inventory financing and margins. Learn about the indispensable tools like A2X and Soligo that streamline accounting processes and how scorecards can provide a clear financial roadmap for your business. If you've ever felt overwhelmed by the numbers game in e-commerce, this episode is your guide to mastering financial intricacies and ensuring your business thrives in the competitive e-commerce landscape.Learn more about Matt:linkedin.com/in/mattputrahttps://eightx.co/ Want to chat with us about this podcast? Send us a text message hereThe Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel.To learn more about Phelps United, visit our website.

From 1P to 3P: Navigating Amazon's Selling Paths

Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses. Whether you're a large brand looking for streamlined operations through 1P or a smaller player craving control and flexibility with 3P, this conversation is packed with valuable information to help you decide your best path forward.Noah discusses logistics and profitability strategies for third-party sellers, highlighting the benefits of Amazon's Fulfilled by Amazon (FBA) service. He mentions why the Prime badge can be a game-changer for boosting sales and how competitive shipping rates can set Amazon sellers apart. He emphasizes that as Amazon shifts its focus from growth to profitability, it is imperative to understand the impact on vendor relationships and the strategic value of hybrid selling models combining 1P and 3P approaches.Learn about the increasing financial demands on 1P sellers and the rising prominence of 3P sellers, who now dominate a significant portion of Amazon's marketplace. Join us for an episode filled with actionable insights to refine your Amazon strategy.You can learn more about Noah and My Amazon Guy in the following links:https://www.linkedin.com/in/noahwickham/https://myamazonguy.com/ https://youtube.com/myamazonguy   Want to chat with us about this podcast? Send us a text message hereThe Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel.To learn more about Phelps United, visit our website.

Empowering Amazon Sellers Through Financial Freedom Strategies

Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis. You won't want to miss Mark's fascinating transition from navigating the economic turbulence of 2008 to pioneering new financial strategies tailored for e-commerce entrepreneurs. From managing cash flow to inventory funding, Mark introduces the empowering concept of "bank on yourself," a method that liberates Amazon sellers from the limitations of traditional banking.Listeners are in for a treat as we break down the differences between term life insurance and whole life insurance, likening it to the choice between renting and owning a home. Mark delves into how whole life insurance can serve as a self-controlled line of credit, offering both flexibility and security. This episode is packed with actionable insights that promise to help you maximize your financial benefits, featuring an inspiring story of a hot sauce entrepreneur who spiced up his profit margins using these innovative strategies.As a new season approaches, discover how to become an Amazon Legend by leveraging unique financial tools that can transform your business. Mark shares highlights from his compelling book, "How to Be an Amazon Legend and Fire Your Banker," offering listeners the chance to gain control over their financial destinies. Don't miss this opportunity to learn how to build a robust financial foundation and outpace the competition in the dynamic Amazon marketplace.Want to chat with us about this podcast? Send us a text message hereThe Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel.To learn more about Phelps United, visit our website.

Unlocking Amazon’s European Potential: Strategy and Success Stories

Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. From overcoming language barriers to mastering regulatory compliance, Alex shares his expert insights on making a seamless transition across borders. Discover the strategic importance of entering through Germany and the nuances of maintaining consistency with ASINs to leverage existing reviews.Our conversation with Alex delves into the pivotal Amazon Brand Registry process and the strategic adjustments needed for effective advertising in new regions. Learn why securing brand protection through the EU and UK IPOs is crucial, and how Amazon's IP Accelerator program can fast-track your international journey. We also shed light on adapting your marketing strategies to different languages and cultures, and the essential steps for understanding your total addressable market.Finally, we unpack the complexities of European pricing strategies and the implications of competition laws on your business. With a focus on achieving higher margins and handling potential challenges like copycats, Alex offers a roadmap for successfully navigating the European marketplace. Whether you're an established seller or testing the waters, this episode is packed with actionable insights to help you thrive on the international Amazon stage.You can learn more about Alex and Lezzat in the following links: lezzat.co.uk https://www.linkedin.com/in/alexandroskaragiannis/ Want to chat with us about this podcast? Send us a text message hereThe Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics. To watch all Planet Amazon Podcast episodes, visit our YouTube channel.To learn more about Phelps United, visit our website.