Women's Business

Pricing as Logic and Sales Without the Shame with Sara Dalrymple

In this episode I speak with Sara Dalrymple - a speaker, mentor, and author with a wealth of experience in the language and logic of money, sales and self-promotion. We delve into Sara’s early career in banking, where she came to grips with the inequities women face despite hard work and dedication. Sara shares invaluable insights on pricing, explaining that it should be driven by logic rather than emotion. We also explore the nuances of sales, highlighting that it’s about creating mutual value and genuine connection rather than being pushy. Sara emphasises the importance of community and collective improvement for women entrepreneurs to achieve financial sustainability and self-advocacy. This episode is a must-listen for anyone struggling with sales and pricing in their business. Find Sara on Instagram here Find her website (and book!) here The woman that Sara shouted out was Steph CaswellJoin the conversation with me on Instagram here--------This episode is sponsored by ⁠Hawkins Laxton & Co⁠ - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at ⁠hawkinslaxton.com⁠, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

#103: A Walk on the Beach that Became a Global Success: Becca Stearn's Story to Building Mustard Made

In this episode I speak to Becca Stearn, co-founder of Mustard Made, the global locker brand. Becca shares her honest and unconventional journey from an unplanned pregnancy in her university days to launching a successful, unique locker business with her sister that has gone onto global success. We delve into her non-linear path, the inspiration behind Mustard Made, and the challenges of scaling a company rapidly. Becca also discusses the mindset shifts required when your business grows faster than expected, the role of sustainability in her company, and the importance of hiring the right people. Her story is a brilliant reminder that you don’t need a perfect plan to build something substantial; you just need to keep taking the next steps and adapt as you grow.Find Mustard Made online here Find them on Instagram hereJoin the conversation with me on Instagram hereThe person that Becca shouted out was Fiona Killackey------------This episode is sponsored by ⁠Hawkins Laxton & Co⁠ - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at ⁠hawkinslaxton.com⁠, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

#102 From Passion-Driven Re-Brand to a Brilliant Product: Fliss Newland's 'Sweet' Story

In this episode, I speak to Fliss Newland, powerhouse young founder of Wild Thingz, a fun and innovative lower sugar sweet brand. We discuss her career transition from working with major retail brands like Mondelez to acquiring and rebranding a 40-year-old vegan sweet business - and the untapped opportunity that exists when taking on a business that already exists! Fliss shares her insights on the challenges of growth and letting go of control, the importance of brand over constant innovation, and the practical challenges of starting and scaling a business. We also delve into topics like the power of consistent messaging, the role of women in leadership, and the importance of creating an inclusive work culture, especially for working mothers. Fliss’s journey is a testament to finding opportunity in unexpected places and the power of positive mental attitude - she has a brilliant energy and I know you'll take loads from this episode. Find Wild Thingz online hereFind Wild Thinz on Instagram here The woman Fliss shouted out was Jennifer Spurr Don't forget to join the conversation with me on Instagram here --------This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

#101: Being Rich and Rested: The Currency of Transformation with Yinka Ewuola

A must-listen! Prepare for a mind-stretching conversation that will challenge your perspective in the best way, as I talk all things money with Yinka Ewuola, an incredible entrepreneur and thought leader, about her inspiring journey from Goldman Sachs to supporting women in business. We delve into her experiences with workplace adversity, and the cultural influences that shaped her perspectives on money and success. Yinka shares her insights on the critical role of cash flow in sustaining and growing a business, what success actually means for businesses, the impact of good girl conditioning, and the transformative power of sending money on assignment. This episode is packed with valuable advice for female founders and business owners looking to redefine success and achieve financial freedom. It might just help you think completely differently about money - in the best way! Yinka's story is a testament to resilience, purpose, and the pursuit of equitable wins for all.  Find Yinka on LinkedIn here  The women Yinka shouted out were Sharon Hurley Hall and Kemi Atijosen and Ronke Kokoruwe Don't forget to join in the conversation with me on Instagram here  And you can apply to join my community for female founders here  -------------- This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.

#100: 100th Episode Special With Reflections From Nicky, interviewed by Imogen Partridge

Welcome to the 100th episode of Women's Business, and in this special edition, I have the spotlight turned on me by my friend and former pod guest Imogen Partridge. We mark this milestone with a deep dive into my personal and professional journey. This episode is packed with insights about launching the podcast, stepping into my personal brand, and creating impactful events like Wilder LIVE. We delve into my evolving approach to confidence, mental health, and the importance of living by our values. Whether you're an entrepreneur, a creative, or pondering your next steps, this conversation offers reflections on embracing change, following your passions, and the power of community. Whether you've listened to one episode, all 100, or something in between - THANK YOU so much for keeping this podcast going, for joining in the conversations, and for supporting my work. Here's to the next 100!  Thank you to the wondrous Imogen for interviewing me. You can find Imogen on Instagram here.  You can join in the conversation with me here.  ------------- This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.