The Community Exchange Podcast by OpenWeb

Quality Over Clicks: The Future of Media with Jonah Goodhart

On this episode of The Community Exchange Podcast, we welcome Jonah Goodhart, Co-Founder and CEO of Mobian. In our discussion, MSG and Jonah discuss:Jonah’s career journey from founding early internet ventures to co-creating Right Media, Moat, and now MobianLessons from building and scaling companies that reshaped digital advertising, measurement, and verificationWhy attention—not impressions—is the scarcest resource in today’s media ecosystemHow Moat pioneered viewability and attention analytics, and what it taught about publisher–advertiser dynamicsThe disruptive impact of AI on brand safety, verification, and the contextual value of contentHow publishers are losing monetization opportunities due to misclassified “unsafe” inventory—and what can be done about itWhy context, data, and content remain critical assets in an AI-first worldThe future of publishing, personalization, and community in a zero-click environmentAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

Navigating AI Hype vs. Reality with Sam Mellor

On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainmentThe role of strategy, mission clarity, and organizational design in navigating change and growthHow the BBC translates brand value into measurable outcomes for both audiences and advertisersWhy prioritizing the end user is critical in building loyalty, trust, and long-term engagementThe disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media modelsThe need for publishers and AI companies to establish new frameworks for data use, content value, and accountabilityWhy community, storytelling, and brand ecosystems are key to sustainable audience relationshipsHer outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovationAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

Platform Evolution & Content Strategy in the age of AI with Ken Blom

On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:Ken’s career path from search and agency work to joining BuzzFeed in its early social-first daysLessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded contentThe challenges of platform dependency and what publishers can learn from the “Facebook era”How affiliate and commerce revenue models evolved into major drivers for digital mediaThe disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economicsWhy attribution, data access, and payment marketplaces will define publisher–AI relationshipsThe role of community, creators, and brand-owned platforms in building sustainable engagementWhat the next generation of publishing innovation may look like, from apps to the “agentic web” And more.

Evolving a 108-Year-Old Brand with Nina Gould

On this episode of The Community Exchange Podcast, we welcome Nina Gould, Chief Innovation Officer at Forbes.In our discussion, MSG and Nina discuss:Nina’s career journey from designer and coder at Forbes.com to Chief Product Officer and now Chief Innovation OfficerThe shift from print to digital and how legacy publishers adapted business models and workflowsProduct’s unique role sitting between editorial, business, and technology inside media companiesWhy innovation in publishing must go beyond “cool tech” and focus on solving real business and audience problemsHow AI, GenAI, and “Google Zero” are reshaping audience expectations, traffic, and discoveryThe rising importance of personalization, community, and user experience in digital publishingWhich engagement metrics matter most for measuring content success in today’s environmentThe need to reinvent advertising models for a post-scale era, focusing on engagement and valueAnd more.New episodes of The Community Exchange Podcast are released each week. Subscribe wherever you listen to podcasts to get the latest right in your feed.

The CEO Who Thinks Like a Marketer with Tatyana Zlotsky

On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.In our discussion, MSG and Tatyana discuss:Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for MomLessons from building customer-centric innovation at scale, including launching Small Business SaturdayThe evolution of performance marketing and what today’s shifts in channels mean for brands and publishersHow content, data, and SEO can serve as strategic growth engines for any businessThe role of community and trust in building enduring consumer relationshipsRebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identitiesThe disruptive impact of AI, Google Zero, and changing user behavior on traffic and discoveryWhy the future of marketing and publishing depends on trust, transparency, and proactive planningAnd more.