Six Figure Flower Farming

89: What Most Flower Farmers Get Wrong About Profitable Bouquet Pricing

Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, not gut feelings. She breaks down the real costs bouquet pricing must cover, including production, labor, overhead, and profit, and explains why separating emotion from math is essential if you want long term financial security on your flower farm. This episode is all about giving flower farmers a clear framework and a simple starting action step to price bouquets for profit without burning out or racing to the bottom. Mentioned Episodes:Ep 34 - Navigating Cut Flower Pricing Ep 35 - Navigating Cut Flower Pricing (pt 2)EP 75 - Live Q&A: Pricing Stems, CSA Growth, and Simple MarketingEp 11 - Three Pricing Strategies to Boost Your Summer Revenue Now Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

88: Are Flower Trucks Actually Worth It? (The Honest Answer with Wild Iris Flower Co.)

In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that feel both efficient and joyful, especially farmers markets, CSAs, and hands-on workshops. You'll hear practical insight on simplifying crop choices, tightening bouquet recipes, and using systems to save real hours every week.If you are balancing family life, limited work hours, and the desire to grow without burning out, this episode will help you think clearly about what is worth keeping, what is worth changing, and how small process upgrades can have a big impact.Follow Christine Online:Check out her website: www.wildirisflowerfarm.comFollow her on Instagram: @wildirisflowertruck Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Get free flower business resources: www.trademarkfarmer.com/note

87: How To Find Your Niche In Flower Farming

If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer. This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow. Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note ​

86: Here's How Knowing Your Numbers Will Transform Your Flower Farm

Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control. You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Get free flower business resources: www.trademarkfarmer.com/note

85: Your Winter Marketing Plan For Your Most Profitable Season Yet

If your marketing only kicks in once flowers are blooming, it’s no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic. This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!We're currently hiring for our farm team! Apply at www.trademarksflowers.com/careers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​