Let's Blow This Up: Podcast Strategy Amplified

Let's Blow This Up: Podcast Strategy Amplified

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Welcome to The Official Podcast of Bombtrack Media. This…is Let’s Blow This Up!Hosted by Jason Cercone, Let’s Blow This Up brings together powerful voices and personalities from the podcast and business world, all collectively motivated to help you elevate your business practices and amplify your brand message via the podcast medium. From mindset, production, marketing, monetization, and everything in between, Let’s Blow This Up is here to help you get the absolute most from all your efforts...
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Episode List

An Empowered Podcasting Conference 2 Retrospective

Oct 1st, 2025 10:00 PM

September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. At least in the podcast world.Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. What transpired throughout this event is nothing short of phenomenal. From start to finish, EPC2 was the epitome of what the podcasting community stands for - insight, innovation, connection, and camaraderie.In this bonus episode of Let's Blow This Up, I'm sharing my thoughts on my epic 10-days in Charlotte...all culminating at the Hyatt Centric in Southpark (just outside the Queen City) with a conference I presented at, MC'ed at, and helped put together with an extraordinary group of people.Throughout this episode, I unpack the value of authentic communities, why showing up in person still matters, and how these experiences fuel can your personal and professional momentum. I also dive into the emotional and strategic ROI of gathering with the right people and how it can lead to better content, stronger networks, and more clarity in your message.Key Takeaways From This EpisodeBeing part of the right community is everythingIgniting new relationships begins with the courage to reach out and make a new connectionEmpowered Podcasting is more than just a conference - it's a community and a movement that's primed to take the podcast medium to new heightsThere's power in being able to network directly with speakers and experts - not just on the stage, but in the hallways, at dinner, and over beverages as wellPlanning events isn't easy...but seeing them come to life makes the hard times worth it and the good times even betterJoin the Empowered Podcasting Community on FacebookThank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Making a Podcast With Bombtrack Media: Soft Skills Strong Results

Jul 8th, 2025 8:00 AM

It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting.Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a confident host. His ability to carry conversations with purpose makes each episode more engaging for his audience.Throughout this conversation, Charlie and I explore why soft skills are more than a buzzword. Charlie breaks down the difference between interpersonal and cognitive soft skills and how both are essential in professional and personal life.We also touch on simple, powerful ways to build connection --- like learning someone’s name and showing genuine interest. It’s not about being flashy; it’s about being human.Charlie also gives his thoughts on how it's been to work with me to build his podcast!Key Takeaways:A strong podcast starts with a clear strategy, not just a microphone.Communication skills from other industries can translate seamlessly into podcasting.Theater and public speaking backgrounds build strong conversational flow.Interpersonal soft skills create better listener engagement.Small gestures, like using someone’s name or asking how their day is going, can have a big impact.Soft skills aren’t fluff; they’re foundational to leadership and connection.Check out Soft Skills Strong Results on: Apple Podcasts | Spotify | Amazon Music | iHeartRadioThank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Making a Podcast With Bombtrack Media: Rock Your Reinvention

Jun 4th, 2025 8:00 AM

It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast.Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significantly impact discoverability. By focusing on what listeners are actively searching for, we’ve been able to grow her audience in a targeted, organic way.We also touch on the collaborative process behind producing Rock Your Reinvention, with Karin sharing her insights on what it's like to work with me on a weekly basis. From creative planning to post-production and promotion, every step is designed to strengthen the show's reach and relevance.Karin generously shares her experience working with yours truly at Bombtrack Media, highlighting the value of having a reliable, communicative partner in her corner. Her testimonial underscores how important trust and consistency are when building a show that stands out in a crowded podcast landscape.🔑 Key Takeaways:Rock Your Reinvention is focused on helping women reclaim their power and break free from the shackles of corporate life.Strategic SEO practices, including keyword-rich titles, directly contribute to increased podcast visibility and engagement.Episode planning and structure play a vital role in keeping the content relevant and listener-focused.Consistent editing and production quality elevate the professionalism of Karin’s show.Marketing efforts go beyond audio, integrating social media and search engine strategies to expand audience reach.Listen to Rock Your ReinventionThank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

The Season 3 Livestream Finale w/ The Co-Host Collective

May 16th, 2025 8:00 AM

It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style.If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. Now, the tribe convenes one last time this season in the name of fun, camaraderie, and having the screen look like The Brady Bunch theme while livestreaming (check out the video on YouTube to feel the vibes).It's the Season 3 Livestream Finale featuring the Let's Blow This Up Co-Host Collective and YOU'RE INVITED to join the party!This installment features:💥 Jason Cercone💥 Ana Xavier💥 Jay Franze💥 Simona Costantini💥 Megan Shields💥 Traci DeForgeIn this episode, we recap Season 3, rap about podcasting (on-brand), talk about what's to come on Let's Blow This Up, and much, much more!Join us one final time as Season 3 comes to a close!Previously streamed live on Wednesday, May 14th.Season 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.Thank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Season 3 Recap: What I Learned & What's Coming Next

May 15th, 2025 8:00 AM

It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast moving forward.You'll hear an honest breakdown of the wins and challenges of producing this season as I share some of the behind-the-scenes processes of bringing things to life, as well as what I’ve discovered about my own strengths as a creator.A big focus in this episode is the power of series-based podcasting (aka the "what's next" part of the show) — specifically why it works for businesses looking to achieve big goals with their podcast. I explain how this structure offers clarity, direction, and repeatable results for both podcasters and listeners alike.Looking ahead, Let's Blow This Up is leaning fully into this format, not just to refine the show, but to serve as a living example of the value of a series-based strategy. This episode serves as a mini-blueprint for how educational content and smart structure can work hand-in-hand to amplify impact.Key Takeaways:Series-based podcasting creates intentionality and measurable outcomes for businesses.Not every format will fit your goals—testing and adapting is key.A consistent structure leads to better audience retention and easier content planning.Honest reflection is essential for growth and future-proofing your podcast.Using your own podcast as a case study builds authority and transparency.Leaning into what works isn’t just smart—it’s sustainable.Season 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.Thank you for listening and becoming an official member of The Bomb Squad!Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.comMUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

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