Marketing in the Age of AI

AI Hiring Intelligence, Generative Search & SEO Growth for SMBs 🚀 | Sean Griffith of Truffle

🎙️ Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.🧠 What You’ll Learn:How AI-driven interview platforms help SMBs move beyond resumesWhy generative search, AEO, and GEO are changing SEO strategyHow Truffle uses AI to rank and match candidates by fit and cultureLessons from scaling SimpleTexting from $1M to $40M ARR with SEOPractical ways small teams can adopt enterprise-level hiring intelligenceWhy custom GPTs are becoming a core business advantage👤 Featured Guest:Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.Connect with Sean:https://www.linkedin.com/in/griffithsean/⭐ Episode Highlights:Why resumes are losing relevance in modern hiringHow one-way video interviews save time without removing the human elementUsing AI to detect AI-generated interview fraudEarly wins and challenges with generative search discoveryProduct-led growth pricing strategies for SaaSThe future of hiring intelligence beyond first-round interviewsHow teams are using custom GPTs to stay aligned and move faster🔗 Connect and Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or Resources:Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/👍 Like this video if you found it useful💬 Share your thoughts or questions in the comments🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies#MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork

AI-Powered Marketing for Campgrounds ⛺🤖 | Boost Guest Experience & Grow Smarter

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Brian Searle, founder of Insider Perks and Modern Campground, to explore how AI, automation, and smart tools are revolutionizing marketing and guest experiences in outdoor hospitality. Learn how campgrounds are using AI chatbots, custom automations, and innovative strategies to work smarter, save time, and delight customers.What You'll Learn:How AI chatbots and voice assistants improve the guest experience and operational efficiency.Strategies for leveraging automation to save time and increase revenue.Insights on the future of outdoor hospitality and marketing in the AI era.Practical examples of integrating AI with reservations, upsells, and personalized guest services.The balance between automation and human touch in creating meaningful customer interactions.Featured Guest:Brian Searle – Founder & CEO of Insider Perks and Modern Campground. With nearly 20 years of experience at the intersection of technology and marketing, Brian is a pioneer in applying AI to enhance marketing effectiveness and guest experience in outdoor hospitality.Episode Highlights:Brian’s journey from video blogging to building AI-driven solutions for campgrounds.How AI can replace repetitive tasks while maintaining personalized guest engagement.Insights into generative AI, SEO, and customer-centric marketing strategies.The three guiding principles for AI implementations: save time, make money, and enhance the guest experience.Predictions for the future of consulting, custom integrations, and in-person community building in the age of AI.Connect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxOfficial Website: https://emanuelrose.com/AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Brian Searle:LinkedIn: https://www.linkedin.com/in/insiderperks/Further Reading or Resources:Full blog post on AI in campgrounds: https://emanuelrose.com/ai-campgrounds-and-the-new-rules-of-customer-centric-marketing/If you enjoyed this episode, subscribe to the channel, hit the like button, and leave a comment sharing your thoughts on how AI could transform your business. Stay ahead of the curve and join our growing community of marketers embracing the AI revolution!#AIPodcast #MarketingInTheAgeOfAI #DigitalMarketing #BusinessGrowth #AIInsights #OutdoorHospitality #CampgroundMarketing #Automation #AIChatbots #GuestExperience #MarketingStrategy #FutureOfMarketing #EmanuelRose #BrianSearle #CustomAutomation

🚀 How AI Search is Transforming Discoverability | Marketing in the Age of AI with Daniel Horowitz 🎙️

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.What You'll Learn:How AI search differs from traditional SEO and why narrative mattersThe concept of “Search Everywhere Optimization” (SEO, GEO, AEO)Practical tactics for optimizing content across websites, social media, and PRThe role of topical authority and narrative drivers in AI discoverabilityTools and strategies to monitor AI visibility and improve search performanceFeatured Guest:Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.Episode Highlights:Understanding the evolution from SEO to AI-driven searchWhy narrative drivers are key to controlling how your brand shows upPractical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AIUsing AI SEO toolkits to monitor brand visibility and product discoverabilityInsights on cross-functional collaboration between marketing, product, and sales teamsReal-world examples from Informatica’s journey to cloud solutionsConnect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Daniel Horowitz:LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/Further Reading or Resources:Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Emanuel’s website: https://emanuelrose.com/Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!#MarketingInTheAgeOfAI #AISEO #AEO #GEO #SearchEverywhereOptimization #ContentStrategy #DigitalMarketing #SEOTips #AIForBusiness #NarrativeDrivers #TopicalAuthority #AIVisibility #EmanuelRose #DanielHorowitz

🎙️ Turn Your B2B Podcast Into a Revenue Engine: Authentic Conversations & Smart Outreach 🚀

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.What You'll Learn:How to use podcasts as a multidimensional marketing tool beyond content marketing.Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.Tips for overcoming perfectionism and building confidence on audio and video platforms.The Dream 200 approach for identifying your ideal clients and key industry influencers.How AI and automation can streamline podcast workflows without sacrificing the human touch.Ways to repurpose podcast content into blogs, emails, social posts, and even books.Featured Guest:John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.Episode Highlights:The pre-interview process: setting up guests for authentic, engaging conversations.Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.The strategic benefits of interviewing referral partners, industry leaders, and current clients.Multichannel content strategy: turning one episode into multiple marketing assets.Connect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxWebsite: https://emanuelrose.com/Connect with John Corcoran:LinkedIn: https://www.linkedin.com/in/corcoran/Website & Contact: https://rise25.com/ | john@rise25.comFurther Reading or Resources:Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!#MarketingInTheAgeOfAI #B2BMarketing #PodcastGrowth #Rise25 #EmanuelRose #JohnCorcoran #PodcastMarketing #B2BLeadGeneration #ContentMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #PodcastTips #Dream200

SEO to GEO: How AI Is Transforming Search & Visibility with Peter Kalanda 🚀🌐

📌 Episode Overview:Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.🧠 What You’ll Learn:The difference between SEO, GEO, and AEO—and why it matters nowHow LLMs like ChatGPT, Perplexity, and Gemini are changing search behaviorWhat technical fundamentals still matter for AI-era visibilityWhy authentic content beats machine-generated fluffHow AI agents are being developed for real marketing workflowsPredictions on where AI search and advertising are headed nextPractical tools and metrics marketers should track during this transition👤 Featured Guest: Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/✨ Episode Highlights:What do we call it now? SEO? GEO? AEO?How LLMs are evolving faster than marketers expectedBuilding custom AI agents for analytics & reportingWhy technical fundamentals still matter for AI searchWriting content that humans and LLMs trustUsing Google Search Console & FAQs strategicallyReddit, reviews & the rise of authentic UGCWill LLMs introduce advertising?Why the human-in-the-loop still mattersDifferences between ChatGPT, Perplexity & othersAI-generated images & creative toolsKey metrics marketers should focus onThe growing power of video in AI-era discovery🔗 Connect & Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or Resources:Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda