Marketing in the Age of AI

🚀 How to Win at GEO: Turning AI Search Into a Growth Engine | Marketing in the Age of AI 🎙️

Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Lior Eldan, Co-Founder & COO of Moburst, to unpack how AI is reshaping modern search and discovery.The conversation dives deep into Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and how brands can show up where AI-powered platforms like ChatGPT and Gemini now influence buying decisions. This is a must-watch for marketers navigating the shift from traditional SEO to AI-driven visibility—without losing the human-first edge.What You’ll Learn:🤖 The difference between SEO, GEO, and AEO—and why it matters now🔍 How AI search engines decide which brands get cited and surfaced📣 Why podcasts, Reddit, social media, and PR now influence AI rankings🧭 How to align content strategy with Ideal Client Profiles (ICPs) in the AI era📈 Practical ways to refresh old content so it performs in AI-driven discoveryFeatured Guest:Lior Eldan is the Co-Founder & COO of Moburst, a global mobile-first marketing agency known for driving growth for startups and Fortune 500 brands alike. His experience spans SEO, mobile optimization, paid media, and now AI-driven marketing strategies. Lior has helped brands like Google, Samsung, Uber, Reddit, and Microsoft adapt to rapidly changing digital ecosystems—and brings a practical, systems-level view of how AI is redefining marketing performance.Episode Highlights:🎯 Why GEO requires a holistic “search everywhere” mindset🧩 How AI engines evaluate authority across websites, social, podcasts, and Reddit🗂️ Best practices for structuring content so LLMs can crawl and understand it♻️ Updating evergreen content for AI relevance (e.g., year-based optimization)💬 Reddit and social listening strategies that support AI visibility🔮 What the future of AI-driven search means for brands and agenciesConnect and Explore More:Connect with the Host – Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest – Lior Eldan:LinkedIn: https://www.linkedin.com/in/lioreldan/Moburst Website: https://www.moburst.com/Further Reading or Resources:📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📝 Related Blog Post (Deep Dive on GEO): https://emanuelrose.com/how-to-win-geo-turning-ai-engines-into-your-new-power-channel/👍 Like this video if you’re rethinking SEO in the age of AI📩 Subscribe for weekly insights on AI, marketing, and business strategy💬 Comment below: Are you optimizing for GEO yet—or still focused on SEO?#MarketingInTheAgeOfAI #GEO #AEO #GenerativeEngineOptimization #AIinMarketing #DigitalMarketing #AIForBusiness #FutureOfMarketing #SearchEverywhere #HumanFirstMarketing

🤖 The Agentic Pivot: Turning AI from Experiments into Revenue Infrastructure 🚀

Episode Overview:AI success isn’t about chasing the latest tools—it’s about building durable systems. In this solo episode of Marketing in the Age of AI, Emanuel Rose cuts through the hype to explain how AI agents, automation, and governance frameworks can drive real ROI. Learn how to move from pilots and experiments to AI-first infrastructure that frees teams to focus on high-value, human work.What You’ll Learn:Why most AI deployments fail to deliver ROI—and how to fix itHow to shift from AI tools to systems, processes, and outcomesWhere automation fits (and when you don’t even need AI)How to design strong AI use cases with change management in mindA practical roadmap for deploying AI agents and autonomous workflowsHow to measure success with outcomes, not activityEpisode Highlights:The “Agentic Pivot”: moving AI from theory to infrastructureWhy hype, poor planning, and weak change management stall AI projectsA 10-step framework for clean, financially productive AI adoptionGovernance, data security, and SOPs as the foundation of AI successHow AI agents act as “digital interns” that scale productivityKeeping humans focused on trust, relationships, and creativityConnect and Explore More:🔗 Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading or Resources:📘 Authentic Marketing in the Age of AI (Book):https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/🧠 Blog Post – Agentic Pivot & AI Infrastructure:https://emanuelrose.com/agentic-pivot-turning-ai-from-experiments-into-revenue-infrastructure/👍 Like this video if you’re building AI for real outcomes💬 Comment with your biggest AI implementation challenge🔔 Subscribe for weekly insights on AI, marketing, and business strategy#MarketingInTheAgeOfAI #AIinBusiness #AIAgents #AgenticPivot #DigitalTransformation #FutureOfWork #MarTech #BusinessStrategy #AIInfrastructure #Automation #Leadership

🔍 Generative Engine Optimization (GEO): Winning Visibility in a Zero-Click Search World 🤖📉

Episode Overview:Search is changing fast—and clicks are no longer guaranteed. In this solo episode of Marketing in the Age of AI, host Emanuel Rose breaks down Generative Engine Optimization (GEO) and what it means for marketers, entrepreneurs, and B2B brands navigating a zero-click reality. Learn how AI tools like ChatGPT and Perplexity surface answers—and how to position your brand as the trusted source inside those answers.What You’ll Learn:What GEO (Generative Engine Optimization) is—and how it differs from traditional SEOWhy organic clicks are declining and how to adapt your strategy nowHow to build “answer capsules” that AI tools want to citeHow EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) still matters in an AI-first worldWhy “share of voice” is replacing clicks as a core KPIPractical steps to optimize your website, content, and social assets for AI discoveryEpisode Highlights:GEO vs. AEO: Why the distinction matters less than executionOptimizing content for AI citations across multiple platforms (web, podcasts, Reddit, YouTube)Structuring content so it reads as a standalone unit of knowledgeManaging reviews, UGC, and social posts as SEO/GEO assetsA short, actionable GEO checklist you can start using todayConnect and Explore More:🔗 Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading & Resources:📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/🧠 Blog Post (Zero-Click GEO Playbook): https://emanuelrose.com/generative-engine-optimization-a-zero-click-playbook-for-b2b-growth/👍 Like this video if you found it valuable💬 Drop a comment with your biggest GEO question🔔 Subscribe for more insights on AI, marketing, and the future of search#MarketingInTheAgeOfAI #GenerativeEngineOptimization #GEO #AEO #ZeroClickSearch #AIinMarketing #FutureOfSearch #ContentStrategy #SEO #B2BMarketing #Entrepreneurship #SmallBusinessMarketing

Human-First AI in Real Estate Marketing 🤖🏡 | Automating Leads Without Losing the Personal Touch

🎙️ Episode Overview:AI isn’t just changing marketing—it’s redefining how real estate professionals connect, operate, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Mark Weithorn, Founder & CEO of DPI Showcase Websites, to explore how human-first AI, automation, and simple systems can help realtors win more listings without sacrificing relationships.From automated websites and CRM workflows to AI-powered seller lead generation, this conversation dives into real-world applications of AI that keep people—not technology—at the center of the customer experience.🧠 What You’ll Learn:Why human-first AI matters more than ever in marketingHow realtors can automate blogs, social posts, and email marketing without losing authenticityThe difference between buyer leads vs. seller leads—and why listings matterHow AI-powered tools like leads.ai identify motivated sellers in real timeBest practices for AI governance, automation, and “bailouts” to human supportHow simple, affordable systems outperform over-engineered tech stacks👤 Featured Guest:Mark WeithornFounder & CEO, DPI Showcase WebsitesMark has over 22 years of experience building marketing technology for realtors and brokers. With a background in retail marketing, advertising, and product development, he brings a practical, no-nonsense approach to automation—focusing on affordability, usability, and real human connection.Website: https://www.dpishowcase.comLinkedIn: https://www.linkedin.com/in/mark-weithorn-030473125/⭐ Episode Highlights:Automating realtor websites, blogs, and newsletters on autopilotUsing AI to detect online behavior that signals intent to sellWhy over-automation and bad chatbots hurt customer trustThe KISS principle: Keep IT Systems SimpleHow DPI delivers full websites, CRM, IDX, and AI leads at shockingly low price pointsWhy psychology and human behavior still matter more than tools🔗 Connect and Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFeatured AI Book by Emanuel Rose:📘 Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📚 Further Reading or Resources:Blog Post (Human-First AI for Realtors): https://emanuelrose.com/human-first-ai-how-realtors-win-with-simple-automated-systems/DPI Showcase Websites: https://www.dpishowcase.com👍 Like this video if you believe AI should serve humans—not replace them💬 Comment with your thoughts on AI in real estate and marketing🔔 Subscribe for more insights on AI, automation, and authentic marketing#MarketingInTheAgeOfAI #AIinMarketing #HumanFirstAI #RealEstateTech #PropTech #PropertyManagement #MarketingAutomation #DigitalStrategy #CustomerExperience #AIforRealtors #LeadGeneration #FutureOfWork

Building Smarter Marketing Systems with AI: Inputs, Automation & Scalable Growth 🤖📈

🧠 Episode OverviewAI isn’t just changing marketing—it’s redefining how businesses operate, connect, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Ryan Burch, Founder of Tobii Group, to explore how AI-powered inputs, automation, and incremental change can dramatically improve marketing outcomes.From digital advertising and local SEO to SOP automation and AI-assisted workflows, this conversation focuses on practical, real-world applications of AI—without losing sight of fundamentals, governance, and human-centered strategy.🎓 What You’ll LearnIn this episode, you’ll discover how to:Build smarter marketing systems by focusing on inputs before outcomesUse AI and automation to improve SOPs, reporting, and workflowsAvoid common AI pitfalls while scaling marketing operations responsiblyApply AI tools like NotebookLM to simplify complex informationImprove attribution, tracking, and conversion signals for better ROIAdopt an incremental, sustainable approach to AI adoption🎙️ Featured GuestRyan BurchFounder, Tobii GroupRyan has over 15 years of experience in digital strategy, helping startups and Fortune 500 companies integrate data, creativity, and automation. His work focuses on digital advertising, AI-assisted marketing systems, and operational efficiency—especially for local service businesses, healthcare, and multi-location brands.🔗 Connect with Ryan on LinkedIn:https://www.linkedin.com/in/ryanburch/✨ Episode HighlightsWhy AI outcomes depend entirely on the quality of your inputsHow broken tracking sabotages AI-driven marketing performanceAI vs. automation: understanding the difference (and when to use each)Using NotebookLM to generate SOPs, decks, podcasts, and guidesLocal SEO, “search everywhere,” and the future of GEO marketingWhy small, monthly improvements beat overwhelming AI rollouts🌐 Connect and Explore MoreConnect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or ResourcesBlog Post (Full Breakdown of This Episode):https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/👍 Like this video if you found it helpful💬 Comment with your biggest AI marketing challenge🔔 Subscribe for more conversations on AI, marketing systems, and digital strategy#MarketingInTheAgeOfAI #AIinMarketing #DigitalMarketing #MarketingAutomation#AIWorkflows #PropTech #RealEstateTech #PropertyManagement#LocalSEO #GEO #AIInputs #MarketingSystems #FutureOfWork#CustomerExperience #DigitalStrategy #RyanBurch #EmanuelRose