Intangify

Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth

What if selling didn't have to feel so…salesy?In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity.Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. humanity, the evolving nature of go-to-market strategies, and why clarity around your Ideal Customer Profile (ICP) can unlock major growth.Whether you're a solo founder, a service provider, or simply someone who cringes at the word “sales,” this conversation will reframe how you think about revenue, relationships, and the systems that support both.In this episode:Why every business owner is in sales — and how to embrace itDemystifying the “Go-To-Market Engine” and what it looks like todayHow to balance data-driven systems with real human connectionReframing “pipeline” as an act of service, not spamWhy most small business owners are stuck being their own head of salesScott’s 4-part framework for diagnosing sales roadblocksThe power of knowing your ICP — and how to identify itLetting go of clients that don’t align with your futureTake Scott’s Go-To-Market Fit Check at salesscalers.com and get a personalized review in just 25 minutes. You can also follow Scott on LinkedIn or explore more sales strategy tips through his online content.Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell

The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal

What happens when artificial intelligence creates a viral hit—and no one knows who made it?In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions.Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology.🔎 In this episode, you’ll learn:How a completely AI-generated song became Brazil’s unofficial summer anthemWhy Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sueThe difference between copyright, right of publicity, and Brazil’s unique “personality rights”Why platforms like YouTube and AI tools like Suno are walking a legal tightropeWhether trademark law should evolve to protect the sound of a voice—not just the wordsKey takeaway:🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define.📣 On-Air Guest BioFlavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights.🔗 Featured Links🌐 Website: www.muradpma.com💼 LinkedIn: www.linkedin.com/in/flaviamuradListen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell

The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews?In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie.What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creation. John shares how writing every day reshaped how he sees the world, what he’s learned from Bowie’s collaborators, and why doing something for love—not money—is its own form of mastery.In this episode, you’ll hear:•How a spontaneous social-media tribute became a global Bowie blog and YouTube interview series•The mental-health and creative benefits of pursuing passion projects with no commercial goal•Why process—and persistence—can matter more than purpose•The lessons Bowie’s art holds about context, evolution, and contradiction•How curiosity fuels deep research and meaningful interviews—from philosophers to physicists to musicians•Why John believes recording these conversations contributes to Bowie’s cultural history•How passion projects mirror public service: leaving things better than you found them🔗 Explore John’s work: MaggioreOnBowie.com ▶️ Watch his weekly interviews: Maggiore on Bowie on YouTubeListen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell

More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad.With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-scenes look at how podcasting becomes a business development tool—and not just a passion project.In this episode, you’ll hear:Why showing up consistently builds authority, even if it’s not your core service offeringHow podcasting sparks real business relationships—not just vanity metricsThe “bullet point” method Ryan uses to keep content authentic and humanHow to extract weeks of social media content from a single recordingA real-life ROI story that started with one episode and led to a six-figure client🔗 Learn more at ruffmediagroup.com (note: website currently under development) 💼 Connect on LinkedIn: Ryan Ruff 📩 Email: ryan@ruffmediagroup.comIf you think podcasting is just another marketing channel, think again. Ryan Ruff reveals how the mic becomes your best client relationship tool—when done right.Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell

From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck.Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works.Whether you’re naming your first business or evolving an established one, this conversation will help you rethink what branding truly means—and why “rebranding” might be a myth.In this episode, you’ll hear:What it really means to be “brand stuck” and how to turn that stuckness into creative opportunityWhy effective logos aren’t art—they’re hardworking design that communicates and convertsThe difference between art and design, and why clarity always beats clevernessWhy rebranding is a myth—and how real brand strategy starts with discovery, not reinventionHow emotional storytelling helps your audience remember (and care about) your brandWhy your name doesn’t have to say what you do—it should say why it mattersHow AI can be a powerful creative collaborator—but not a brand therapist🔗 Explore Alicia’s work: AliciaNagel.com🎓 Take her free workshop: Who Gives a Brand?Listen to more episodes on Mission Matters:https://missionmatters.com/author/matthew-asbell