The Attention Shift

The NFL is handing the Super Bowl to CREATORS? The content distribution evolution

Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution? In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next Hosted on Acast. See acast.com/privacy for more information.

Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!

Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling. Hosted on Acast. See acast.com/privacy for more information.

Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours!

How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special?Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information.

Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content?

When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users.Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion… Hosted on Acast. See acast.com/privacy for more information.

Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting

In the first official interview since announcing The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting. Hosted on Acast. See acast.com/privacy for more information.