The Attention Shift

Dick's Backs Community Over AI, Serie A Buys its Fanbase & Women's Sports Media Fights Back!

Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.Want to read more about what Ed & Jo are discussing? Head to the Dizplai website and check out the show notes!Got a topic for us? Or maybe a question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information.

How Creators Are Changing Sports, PSG's Global Run Club & BCG Go Big on Fan Data!

From the NBA's All-Star creator playbook to Publicis launching a shiny new sports unit, they question whether sports creator strategy is becoming lazy — and whether knowing your fans could soon be worth more than your sponsorship deals. Hosted on Acast. See acast.com/privacy for more information.

Super Bowl aftermath, YouTube's measurement crisis & why ITV's Six Nations ads FAILED!

In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury.From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways. Hosted on Acast. See acast.com/privacy for more information.

The NFL is handing the Super Bowl to CREATORS? The content distribution evolution

Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution? In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next Hosted on Acast. See acast.com/privacy for more information.

Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!

Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling. Hosted on Acast. See acast.com/privacy for more information.