SEO F**king What - Get Found on Google, make money from your website

Want good SEO? Stop Blogging Like it's a Diary FFS!

Most businesses aren’t bad at blogging because they’re lazy.They’re bad at blogging because no one ever told them what blogs are actually for.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about one of the biggest SEO mistakes I see every single week.Business blogs that read like diaries, newsletters, or internal updates… and then the owner wonders why Google ignores them.This is the episode your marketing agency probably won’t volunteer to send you.Because it explains why “blog regularly” was never enough, and how years of well-meaning content can actually f**k up your site instead of helping it.In this episode, I cover:Why most business blogs get no traffic at allWhy Google can tell when you’re writing for yourself, not searchersThe types of blog posts nobody is actually GooglingHow thin, self-serving content hurts your whole siteWhat crawl budget is and why it mattersHow to choose blog topics people are genuinely searching forWhy keyword research isn’t optionalWhen to rewrite old posts and when to delete themWhere company news should live if you still want to share itIf you’ve been blogging for months or years and seeing nothing come from it, listen to this.If your blog is full of “exciting news”, “reflections”, or “a message from the CEO”, listen to this.And if you’re about to publish another post nobody asked for, definitely listen to this.Share this with whoever writes your blog.Share it with your marketing manager.Share it with anyone about to hit publish on “Reflections on a Wonderful Q1”.Chapters / Timestamps00:00 Why your blog isn’t content01:50 The diary blog problem03:50 How bad blogs hurt your whole site06:11 What to do instead07:20 Matching search intent08:05 Answering the actual question09:42 Audit, rewrite, or delete11:22 When company news is OK12:20 Final reality checkIf you want straight-talk SEO without the fluff, follow SEO F**king What.More episodes here:https://seofuckingwhatpodcast.co.uk/Mentioned in this episode:ICN Network

FFS SEOs - DON'T Add GEO To Your LinkedIn Headline!

Most businesses aren’t confused about SEO because it’s complicated.They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if you've fallen into the same trap I've seen some other SEOs fall into recently.This is the episode your favourite SEO hustle bro probably doesn’t want you to hear.GEO isn’t a new discipline.It’s SEO with a new acronym and a higher invoice.In this episode, I cover:Why SEOs are adding GEO to their headlines even when their skills haven’t changedWhy “AI optimisation” isn’t meaningfully different from good SEOWhat Google has already confirmed about AI searchHow buzzwords validate inflated pricing and bad behaviourWhy playing along makes it harder for clients to tell who actually knows what they’re doingWhy honesty builds trust, even when it costs you workIf you’re an SEO feeling pressured to add GEO to your profile just to compete, listen to this.If you’re a business owner wondering why suddenly everything costs more for the “same” SEO, listen to this.And if you’re about to pay someone extra because they stuck three new letters in their headline, definitely listen to this.Share this with your SEO mates.Share it with a business owner who’s being sold magic.Share it with anyone who’s about to pay more money for the same work.Chapters/Timestamps00:00 “Why Adding GEO Is Making Things Worse”01:25 Losing work to buzzwords03:20 What Google has already confirmed04:45 Why SEOs playing along is a problem06:35 The uncomfortable truth08:16 How the SEO industry created this mess09:40 Why I’m not adding GEOIf you want straight-talk SEO without the jargon, follow SEO F**king What.More episodes here:https://seofuckingwhatpodcast.co.uk/

FFS Let Your SEO Help With Your F**king Website Migration!

Most businesses don’t lose their traffic because SEO “stopped working”.They lose it because someone redesigned the website and didn’t know what they were doing.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a single launch.This is the episode your controlling web developer probably doesn’t want you to hear.In this episode, I cover:Why website migrations go wrong so oftenWhy developers are not SEO specialists (and why that matters)How URL changes wipe out rankings overnightWhat 301 redirects are actually for and how people mess them upWhy missing metadata quietly kills performanceHow to tell Google you’ve changed domain properlyWhat to do if you’ve already launched and everything’s gone a bit tits upIf you’re planning a website redesign, changing platforms, moving from .co.uk to .com, or touching your URLs in any way, listen to this before you launch.If you’ve already launched and your traffic has fallen off a cliff, this will help you work out what’s broken and how to fix it.Share this with your web developer.Share it with your marketing manager.Share it with anyone who’s about to make a very expensive mistake.Timestamped summary 00:00 "Your Developer Is Not Your SEO Team" 01:49 "Why Website Migrations Go Wrong" 05:00 "A Real SEO Disaster Story" 06:47 "What Happens When You Mess It Up" 08:11 "How to Migrate a Website Properly" 12:10 "Fixing a Broken Migration"If you want better results from your SEO and you don’t want to be firefighting disasters like this, I offer SEO supervision, training, and support for businesses and teams – https://nikki-pilkington.com/seo-training-and-development-uk/Want more episodes? https://seofuckingwhatpodcast.co.uk/

What The F**king Good SEO People Look Like

Most small business owners don’t fail at SEO.They get confused, overwhelmed, or quietly ripped off.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers.What SEO really costs in the UK, how long it takes to work, and how to spot legitimate professionals from cowboys.No jargon.No “it depends” nonsense.No magical promises.In this episode, I cover:What proper SEO services should include (and what’s usually a waste of money)How good SEOs explain their work without hiding behind acronymsWhy rankings don’t pay your mortgage, but revenue doesRealistic SEO pricing for small businesses and ecommerce sitesHonest timelines for technical fixes, content, and resultsHow to avoid dependency and find SEO help you can actually trustIf you’re about to hire an SEO, already paying one, or wondering why results don’t match the promises, this episode could save you a lot of money and frustration.If you haven’t listened to part one yet, go back and start there first.And if this helps, please share it with someone who’s about to sign an SEO contract.Timestamped summary00:00 "Good SEO: Clarity Over Jargon"04:03 "SEO That Drives Real Results"08:42 "SEO Timelines Simplified"12:18 "SEO: Consistent, Methodical Work"This episode is all about helping you identify a decent SEO person from a scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

What The F**k Your SEO is Actually Charging You For (And Why It's a Scam)

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.If you’ve ever felt stupid for falling for any of this, don’t. These people are professionals at sounding credible while delivering absolutely nothing.By the end, you’ll know exactly what questions to ask, what bullshit to ignore, and how to spot an SEO that’s more scammer than specialist.Part two is coming next week, where I’ll show you what good SEO should actually look like (and what it should cost). But for now, let’s make sure you stop handing your hard-earned money to chancers.If you’ve got questions, come yell at me on LinkedIn or drop me an email. I don’t bite… unless you promise “guaranteed rankings.”Timestamped summary00:00 "Protecting Small Businesses in SEO"04:03 Vague SEO Contracts Warning09:27 Avoid SEO Shortcuts10:21 SEO: Hard Work, Real ExpertsThis episode is all about helping you ensure your SEO isn't a red flag waving scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/