The Credibility Minute

3 - Why Audio Builds Trust Faster Than Text

Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.In this episode, I break down why audio does more pre-selling than any case study ever could.About and SupportWritten, edited, and hosted by Jen deHaan.Website and Contact at https://stereoforest.com/minuteGet StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletterProduced by StereoForest https://stereoforest.comAbout Jen at https://jendehaan.comSupportWe love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytzTranscriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqkSchedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZRSupport the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2jAbout JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.Jen's website: https://jendehaan.comThis podcast is a StereoForest production. Made and produced in British Columbia, Canada.

2 - Gear That Actually Matters for Audio Content

Most people think they need expensive equipment before they can start creating audio content. So they spend weeks researching microphones (often on Reddit or YouTube!), buy gear they don't understand (and return to those places to get help setting up or buying more gear), and still end up sounding like they're recording in a bathroom.The issue is usually and primarily the SPACE you're sitting in. A cheaper microphone is just fine.In this episode, I explain how to use your bedroom closet for killing that amateur-sounding echo and the proximity technique that radio broadcasters have used for decades. Your setup is probably simpler than you think.About and SupportWritten, edited, and hosted by Jen deHaan.Website and Contact at https://stereoforest.com/minuteGet StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletterProduced by StereoForest https://stereoforest.comAbout Jen at https://jendehaan.comSupportWe love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytzTranscriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqkSchedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZRSupport the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2jAbout JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.Jen's website: https://jendehaan.comThis podcast is a StereoForest production. Made and produced in British Columbia, Canada.

1 - Why Reading Your Article Out Loud Sounds Bad

You have articles sitting on your website. Hours of work, buried in your archives. Turning them into audio seems simple enough. Just hit record and read, right?That approach sounds awful. I tried it.Writing for the eye and writing for the ear require completely different structures. Sentences that look elegant on the page come out robotic when spoken. Or you stumble. Or you sound like you're reading (because you... are).In this episode, I walk through the translation process that turns a written post into something you can actually perform. It takes about fifteen minutes per article and makes all the difference.About and SupportWritten, edited, and hosted by Jen deHaan.Website and Contact at https://stereoforest.com/minuteGet StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletterProduced by StereoForest https://stereoforest.comAbout Jen at https://jendehaan.comSupportWe love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytzTranscriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqkSchedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZRSupport the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2jAbout JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.Jen's website: https://jendehaan.comThis podcast is a StereoForest production. Made and produced in British Columbia, Canada.

Trailer: The Credibility Minute, a new micro-podcast

You're an expert. You have clients. You're great at what you do. But when someone Googles you before the first call, what do they find?The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators. Each episode delivers one focused idea in under two minutes, such as:How to show up on camera without feeling awkward.Why most content advice doesn't apply to your business.What actually builds trust with the people you want to reach.Hosted by Jen deHaan of StereoForest Studio.New episodes every weekday.About and SupportWritten, edited, and hosted by Jen deHaan.Website and Contact at https://stereoforest.com/minuteGet StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletterProduced by StereoForest https://stereoforest.comAbout Jen at https://jendehaan.comSupportWe love our podcast host Capitvate.fm! Contact me anytime to ask me anything. You can support my shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytzTranscriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqkSchedule posts? We use Metricool (reasonable for multiple accounts/brands), and you can support using our link: https://f.mtr.cool/VZBOZRSupport the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2jAbout JenHost: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.Jen's website: https://jendehaan.comThis podcast is a StereoForest production. Made and produced in British Columbia, Canada.75692360-f277-11f0-a1b4-ab9f1d2ad35fa9e6a320-f316-11f0-9395-6f7dea72fa44416369