Guest: Dr. Josh Sclar, Chief Medical Officer, BioIQ
Host: Sam Meers, EVP, Practice Lead, Barkley
COVID-19 has altered the healthcare landscape dramatically. From the chaos of Covid hotspots where medical teams and facilities have been stretched to the limit, to the general apprehension people feel about visiting ANY medical facility.
But there is almost always opportunity in chaos. When people are sheltering in place, opportunities for different healthcare delivery models present themselves. Such is the case in the category of home testing.
In this episode of Modern Marketeers, we’ll examine the impact COVID-19 has had on home health and telemedicine and we request, require and receive treatment.
Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.
How a strong culture impacts business during COVID-19
Community initiatives in public health in the era of COVID-19
Unbundling health insurance in the era of COVID-19
The role of brand purpose in healthcare in the era of COVID-19
Business and community implications of COVID-19
COVID-19 and its impact on Women
The rapid rise of telemedicine during COVID-19
Medicaid expansion in the era of COVID-19
The Changing Role of Brand Leadership
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