The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
What’s the best search engine around?
If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing).
It’s social media.
My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.
This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities.
Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
About the Guest:
Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.
When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.
Website: https://erinollila.com/
Instagram: http://instagram.com/erinollila
LinkedIn: http://linkedin.com/in/erinollila
Facebook: http://facebook.com/erinollilacreative
TikTok: https://tiktok.com/@erinollila_
Threads: https://www.threads.net/@erinollila
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303
Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
2024 Social Media Trends: What’s In and What’s Out?
Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
LinkedIn is the Hidden Gem of Social Media
Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]
AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]
Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]
A Therapist’s Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov
Getting My Business Ready For My Maternity Leave
Breaking Free From Social Media Fatigue
Will Social Media Marketing Look Different in 2024? My Big Predictions
Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd
You Don’t Have To Post 10 Times A Day
Navigating Trendy Content As A Business Owner
I’m Saying Goodbye to X (formerly known as Twitter)
Fixing Your Broken Social Media Sales Funnel
The Ultimate Content Repurposing Hack
Social Media For Introverts with Tara Reid
Let’s Create Your Holiday Season Sales Strategy
Stop Being A Platform Loyalist (Here’s 5 Reasons Why)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield