The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm
About the Book:
The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders.
Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful.
This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies, and a toolkit of tactics to build capability.
About the Author:
Gareth Helm has over 30 years experience in marketing businesses all around the world, with half of this time working in the Leadership Team.
Starting out as a graduate trainee with Unilever in the Middle East, he went on to be the marketing leader or advisor on a wide variety of brands in different stages of their life cycle. From new start-ups to some of the world’s largest and favorite brands including McDonald’s and Mars.
Gareth was recognized as one of the top 100 most effective marketers in 2021 by Marketing Week and is a Fellow of The Marketing Academy, a community of over 200 senior marketing leaders globally.
And, interesting fact - midway through Gareth's marketing career he found out he was dyslexic!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/marketing-leaders-code-gareth-helm
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355 RE-Think Innovation by Carla Johnson
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352 Sell Different by Lee Salz
351 The Ultimate Marketing Engine by John Jantsch
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350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
344 The Whole Marketer by Abigail Dixon
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
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