Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.
Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization.
Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.”
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Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product
Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms
Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation
Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy
Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric
Harris Beber (Waze) | It Starts with the User
Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)
Vinoo Vijay (Truist) | The Importance of a Simple Greeting
Office Hours | Leadership Roundtable from Deloitte University
Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent
Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy
Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic
Kathryne Reeves (Illumina) | Deloitte University Next Generation Academy
Lauren Weinberg (Square) | The Conviction of Curiosity
Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise
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