Behind The Membership with Callie Willows
Business:Marketing
In today's episode of Behind the Membership Callie is joined by Mike Collins from The Green Room.
Mike runs his membership site alongside his wife Carina, and over the five years and thousands of members that they've had, they've crafted an amazing community of people around the world, all connected by their Irish ancestry. In fact there is an incredible sense of community in everything that Mike and Carina do, and in this episode you'll hear all about the special touches they add to really make their members feel connected and part of something, including a bi-monthly magazine and member conferences with a difference.
Listen in to hear about that and more, such as how Mike manages to travel around the world creating living history for his members. And of course you'll hear about some of the challenges along the way too, like finding the right team and learning how to attract members on a consistent basis.
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