How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret?
On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy.
He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.
In This Episode:
2:59 – Anthony explains Orangetheory and his role
5:46 – Sustaining a “community feeling” for a global brand
8:30 – Balancing individuality with brand goals
13:07 – Instilling a social media mindset
14:56 – How Orangetheory leverages user-generated content
19:24 – Orangetheory’s Reddit strategy
22:15 – Maximizing a small-but-mighty social team
25:11 – Anthony’s predictions for the next year in social
30:52 – Anthony’s Final Two
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Anthony on LinkedIn
Follow Anthony on Twitter/X
Follow Anthony on TikTok
Visit SocialPros.com for more insights from your favorite social media marketers.
How Wish Puts a Human Face to Online Shopping
How AI Adds Empathy and Impact to Your Social Media
How to Manage Online Communities at a Global Scale
How Steak-umm Conquered Social Media
How Stanford Taps into Platform Reps to Boost Results
How to Make Finance Fun with Social Media
How Dude Perfect Creates Perfect Brand Partnerships
How to Use Analytics to Make Better Social Media Decisions
What B2B Influencers Get Paid and Why
Adweek’s Expert Insights for Engaging Audiences
Becoming a Social Pro: Insight From 500 Episodes (And Counting)
Special Social Pros Holiday Announcement
How MTV Uses Social Media to Turn Fans into Friends
Why Writing Is Still the Key to Social Media Success
How Can Companies Win with Personal Branding?
What to Do about Instagram’s 11 Monthly Changes
Why “Real-Time Social” Is Too Late for Twinspires
How GoFundMe Changed Fundraising with Social Media
Advanced Facebook Ads in the Meta Era
How Social Media Powers Global Hiring for Royal Caribbean
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour