How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret?
On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy.
He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.
In This Episode:
2:59 – Anthony explains Orangetheory and his role
5:46 – Sustaining a “community feeling” for a global brand
8:30 – Balancing individuality with brand goals
13:07 – Instilling a social media mindset
14:56 – How Orangetheory leverages user-generated content
19:24 – Orangetheory’s Reddit strategy
22:15 – Maximizing a small-but-mighty social team
25:11 – Anthony’s predictions for the next year in social
30:52 – Anthony’s Final Two
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Anthony on LinkedIn
Follow Anthony on Twitter/X
Follow Anthony on TikTok
Visit SocialPros.com for more insights from your favorite social media marketers.
Why Brands Need to Think Like a Creator
Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024
Notion's Community-Driven Approach for Social Success
Mastering Employer Branding Through Storytelling
Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture
Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
600 Episodes of Social Pros!
Being Socially Bold with Gabe Gomez at Edelman
Unlocking Better Partnerships - A Deep Dive with Lucy Quick
Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
How to D.A.N.C.E. with Data on Social
Delta Vacations Approach to Non-Stop Social
Social Pros Unfiltered: National Podcast Day Special
How Marvel Taps Into the Multigenerational Multiverse on Social
The Formula for Successful Live Video with Stephanie Garcia
Greatest Hits: Inside Glossier’s Iconic Social Approach
How Repurposing Content Makes You A B2B Social Hero
Why Social Pros Don't Have to Know it All
Why Brands Go People-First on Social
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketer’s Journey