Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social and their top predictions for 2024.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers.
Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024.
Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences.
Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all.
In This Episode:
2:18 – What percentage of Gen-Z is on social media?
3:17 – Why are Gen-Z pulling back from social?
11:30 – Should brands do seasonal content campaigns?
21:00 – What brands can learn from fandom culture
32:51 – Should you add the ‘Open to Work’ badge to your LinkedIn profile?
40:09 – Sammy, Zach and Gia’s predictions for 2024
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Leanna on LinkedIn
Connect with Gia on LinkedIn
Connect with Sammy on LinkedIn
Follow Sammy on Instagram
Connect with Zach on LinkedIn
Follow Zach on TikTok
Visit SocialPros.com for more insights from your favorite social media marketers.
Why Better Stories Start with Better Questions
How the Consumer Product Safety Commission Adds Hope to Social
Why Social Needs a Seat at the Leadership Table
How an Ivy League Uses a Social-First Approach to Build Community
Orcas, Community, and Social Culture
How Planoly Empowers Creators to Evolve on Social
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
How to Be a Higher Ed Marketer with Bart Caylor
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
Why Focus is the Path to Success with Justin Tse
How a Social Pro Pivoted from Sports to Startup Success
How Student Creators Fuel Boston University’s Social Presence
What Dik Dik’s Taught the San Diego Zoo
Why Sacrifice Makes Social Better
What a Top Social Media Voice on LinkedIn Thinks About B2B
How FIBA 3x3 Went from the Streets to the Olympics
That’s the Thing about... Jay Acunzo
Why Brands Need to Think Like a Creator
Notion's Community-Driven Approach for Social Success
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketer’s Journey