Banking Transformed with Jim Marous
Business
I’m thrilled to welcome Melina Palmer to the Banking Transformed podcast. Melina is the CEO of The Brainy Business and author of the new book “The Truth About Pricing: How To Apply Behavioral Economics So Customers Buy.”
Understanding customer psychology to optimize pricing strategy is more important than ever. Melina shares her unique perspective on incorporating behavioral economics into banking to create positive outcomes for institutions and account holders alike.
We discuss common mistakes banks make with pricing, how to better understand the motivations and needs of modern banking customers, and tips for optimizing product pricing strategies. This interview is essential listening for any bank looking to leverage behavioral psychology for sustainable digital growth.
The Inspirational Journey of a Financial Technology Leader
Growth Requires an Experience Mindset
The Evolution and Future of Banking as a Service (BaaS)
The Strategic Power of Embedded Finance
The Battle for Retail Banking Deposits Goes Beyond High Rates
Innovation Driven by Internal and External Collaboration
The Future of Niche Banks
The Future of Wearable Technology and Payments
Money 2020 Europe: AI Takes Center Stage in Banking Transformation
Driving Growth with a Financial Marketing Playbook
Money 2020 Europe Preview: A Look into the Future of Banking
The Final Mile of Data: From Insights to Engagement
The Exciting Evolution of the CFO in Business Transformation
The Power of Sharing the ‘Why’ for Digital Banking Success
Using Data to Deliver a Next-Generation TechFin Platform
Communication Strategies to Navigate a Banking Crisis
Direct Mail is Dead. Long Live Direct Mail
Uprise: A Unique AI-Driven Wealth Management Platform
More Than Ever, Bad Experiences Kill Customer Loyalty
Now’s the Best Time for Investing in Modern Banking Technology
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