Minisode 33 Pilates, PT and Bonuses
How to bonus your IC and employees, integrating pilates and
physical therapy in a profitable model,
when to hire a front desk worker, and start a partnership ...
Minisode 33 Pilates, PT and Bonuses
How to bonus your IC and employees, integrating pilates and
physical therapy in a profitable model,
when to hire a front desk worker, and start a partnership with a clear
exit strategy.
It's minisode time on a doctor's perspective podcast. Thanks
for tuning in yet again. Today we're going to talk about the cash PT lunch hour
and the bar, Episode 41. scaling the polities in physical therapy studio,
definitely a unique thing for a jump in Alright, so in this clinic, she started
out working, I applaud a studio and then just kept grown and grown and grown
and got her own thing. And like she is on fire. My goodness, like women's power
women bosses, yes, Boss Lady.
Group classes count for 50% of their revenue, and only 25% are PT patients. And so there's of course, a referral within theirs. And what they noticed was they want to increase the PT that they do, because they feel like there's more that they could do there and you know, boost revenue and all that. But their website looks like we're a lot ease with a little bit of PT. And they want to make it more like realities and physical therapy as a core feature. One thing they noticed and the PC that she hires, she has like four or five or something like that.
They have two clinics, if you can't fix the case, you know, you see him six times, and it does not respond like you think they should or would like them to see the results are getting referred them out. It's a redeeming quality in the patient's eyes. I've said that before. I've seen it before, I've had to refer my clients out. And they appreciate it and still refer and that's, to me is a big deal. the front desk is huge.
A lot of these places
seem like they want to do everything by themselves when they're starting. And
then it gets to the point where like they're not answering the phone during
clients, and that's never good. Are they missing calls. So that means they're
missing patients. So a front desk car is highly important. They can take the
money, they can do scheduling, they can do all these things, you just have to
train them.
One thing that was kind of interesting, they're all
independent contractors, you know, you're supposed to have a contract, you should
be able to come and go as you please, there are no set hours, I can't tell you
what to do as your boss, the boss, you just work on my clients and you know,
pay you percent. But you know, an operation like this, people get busy. And
then all of a sudden, you know, like, What do you mean, you're going to leave,
we got all these fines like I'm taking off, I'm taking a week off for everybody
took a week off this weekend. Oh my gosh, what do I do? So she independent
switch everybody off to employees. And so of course, there are some growing
pains with that, and I don't remember if they're laying it off. But, you know,
everybody sort of figured out how it could work for them. You know, maybe it's,
you know, I was only working part-time, okay, well, you're a part-time person.
But these hours, I need you to be here. And here's your salary.
She does individual bonuses, as well as company-wide
bonuses. So that's what's kind of cool. So if the clinic you can set whatever
goal you want, it could be revenue this month could be a hit in a new patient
goal could be a conversion to physical therapy, not just a lot of ease. And so
if the clinic hits their numbers, everybody gets $1 raise per hour, everybody.
And because everybody is our way, to begin with, and then to also the
individual doctors, you know, they hit their own specific goals, and they can
have their separate bonus on top of that, but it allows everybody to get more
money can keep them motivated.
And of course, not everybody is motivated by money. So you
may find that just you have an employee that rather have a day off, are have
praise in front, everybody else. So you got to figure that out, navigate that,
and see how you can do it so that,
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