In episode 239, Kestrel welcomes Lauren Bartley, the head of sustainability and CSR for GANNI, to the show. A Danish contemporary ready-to-wear fashion brand, Ganni is known for building a cult following in the fashion space.
“Nowadays, sustainable or sustainability — it means different things to different people. To you, it might mean plastics and to me, it might mean human rights or circularity or carbon. You know — it’s so broad. I just think we need to move away from this broad brush approach to the subject and I guess, be more specific with which issues actually we’re trying to tackle.” -Lauren
On this week’s show, Lauren shares a bit of background on her distinct way into the fashion industry, and how she found her way to working with Ganni.
We talk about the brand’s resistance to labeling themselves as “sustainable”, how their 44 responsibility gameplay is driving them, and some of the ways they are working to creatively reduce their overproduction and waste, by adjusting their business model.
Soil Association - their mission is to help everyone understand and explore the vital relationship between the health of soil, plants, animals and people. Lauren worked with them in the past.
“For us, we’d like to focus the conversation on trying to become a more responsible company and making responsible choices. In saying that — when we say we don’t identify as a sustainable brand or sustainable company, it’s not excuse-making essentially. And I think that’s where maybe some of the confusion is coming from lately — just to say, “we’re not sustainable” is not an excuse not to act. It's more so that it’s so complicated and it’s so convoluted and there’s so many things to it, that we just prefer to focus on saying responsible and becoming more responsible.” -Lauren
“Out of what we’ve seen so far, we have a higher amount of reorders from all channels — wholesale, resale and e-commerce — instead of an initial large volume purchase, so it already means that we’re buying much closer to demand than previously, and then reducing that risk of wastage. However, with reorders and what we now need to measure actually is if the impact on multiple shipments actually balances out the potential of the waste that’s been saved.” -Lauren speaking about Ganni’s findings thus far, addressing Goal 14: MEASURE IF BY CHANGING COLLECTION DROP STRUCTURE IT HAS AN IMPACT ON OVERPRODUCTION BY 2021
Open Apparel Registry, an open map of global apparel facilities
Fair Wear Foundation, Ganni is working with a consultant to further explore what a living wage means throughout their supply chain
Fashion On Climate Report by McKinsey x Global Fashion Agenda
circular.fashion
Ganni’s 2020 Responsibility Report
Ganni Repeat, Ganni’s rental platform
Ganni’s Responsibility page
Follow Ganni Lab on Instagram >
Follow Ganni on Instagram >
This week's episode is brought to you by OEKO-TEX® - a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way.
Learn more about their labels at www.oeko-tex.com.
Nadia Bunyan of Growing A.R.C. on how cultivating community led to the collective cultivation of the flax plant for linen
S06 Episode 279 | Jono Salfield of Afends on DIY hemp farming for textiles & why hemp rules (from both a farming & carbon-capture lens)
S06 Episode 278 | Why we must approach waste holistically & how Material Library Of India is reimagining & documenting neglected materials while advocating for systems change
S06 Episode 277 | Questioning how we *value* garments & respecting the limits of partnership across fashion with Jesus Herrera
S06 Episode 276 | Fashion psychology, contextualizing our buying behaviors amidst today's *speed* & how shopping is not equal to happiness
S06 Episode 275 | The Or Foundation's take on their recent agreement with SHEIN, how these grant funds are/will be used within the Kantamanto community & extended producer responsibility (EPR)
S06 Episode 274 | What are biosynthetic dyes & could they replace the toxic petroleum-heavy ingredients in today's predominant indigo garment dye?
S06 Episode 273 | Kesiena Onosigho on slow art as a tool for liberation and why sustainability isn't passive – it's something you live
S06 Episode 272 | Revealing lipstick's dirty little secrets & questioning the beauty industry's lack of regulation with Angela Weinberg of Kolorete
S06 Episode 271 | Anuj Sharma on button masala and questioning cut & sew as the primary way to join garments together
S06 Episode 270 | Doctoral candidate Timnit Kefela on the rise of plastic fashion & the journey of microplastics that come with it
S06 Episode 269 | Ngozi Okaro of Custom Collaborative on fashion cooperatives & how they can shift power dynamics, counter overproduction, and support local economies
S06 Episode 268 | Venetia La Manna on the need to *Remember Who Made Them* (our clothes) & whether we should buy fast fashion secondhand
S06 Episode 267 | Sally Fox on breeding naturally colored organic cotton
S06 Episode 266 | The challenges of navigating supply chain minimums while intentionally building regional systems with Leah of Wol Hide
S06 Episode 265 | Summer Dean (@ClimateDiva) on slowing down influence & building community instead of obsessing about analytics
S06 Episode 264 | Greenwashing in fashion and the need for mandatory measures & regulation
S06 Episode 263 | Dr. Sandra Niessen on *sacrifice zones* & the layers of erasure in fashion
S06 Episode 262 | Roland Geyer on why we should we be focusing on LABOR, not MATERIALS in the quest to reduce fashion's environmental impact
S06 Episode 261 | Can fashion and degrowth coexist, and specifically — do high heels exist in a degrowth world?
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