In episode 245, Kestrel welcomes Eshita Kabra-Davies, the CEO and founder of By Rotation, to the show. A UK-based social fashion rental app and platform, By Rotation is dedicated to transforming the way we consume fashion.
“I think no one’s really attempted to make fashion rental about the sharing economy, to make it about women sharing with each other. It’s always been seen more as a “oh, I want to wear designer clothing” or “oh, I want to wear something new” or “oh, I have a charity gala or a ball to go to”. It’s always been for those sort of reasons — it’s never really addressed the fact that we all have enough fashion in our existing wardrobes.” -Eshita
Have you heard the recent discussion about how the rental market could have a worse impact on the planet than just throwing your clothes in the trash? It’s been circulating around across the mainstream media after a new study was released in the journal - Environmental Research Letters.
First of all — research within the fashion space is so important and necessary and needed. We are lacking in accumulated data as an industry, so it is always exciting to learn about new studies and the way they go about putting their findings together. At the same time, when it comes to research, there are going to be biases involved, every detail cannot be accounted for, and there will be some assumptions made. It’s complex, yet important to continue to question and explore the nuance with the arrival of new data and new framings of analytics.
When it comes to reports like this, it’s very important to hear from individuals on different sides of the results and to listen to multiple perspectives. On this week’s show, we talk with Eshita — the founder and CEO of By Rotation — on how they are working to make the sharing economy personal. For By Rotation, fashion rental is not another sales avenue to sell hundreds of dresses (to the rental company instead of the consumer) — it’s instead an opportunity to allow us to use / rent what we already have in our own closets.
Quotes & links from the conversation:
“People are feeling pressure to always update their look, you know, always have something new happening in their lives — whether it’s going to the newest restaurant or wearing the latest handbag or whatever — there’s this pressure to always show new things. And I thought it would be so interesting if we could create a sharing economy around fashion, because fashion, turns out, is one of the most polluting industries in the world. It overtakes maritime and aviation industries combined — which is shocking because you would think that traveling and taking airplanes is the biggest contributor, but actually, it’s what we wear every day.” -Eshita
“Innovative recycling or extended use? Comparing the global warming potential of different ownership and end-of-life scenarios for textiles” -study by Environmental Research Letters
Follow Eshita on Instagram >
Follow By Rotation on Instagram >
This week's episode is brought to you by For Days — they call themselves the “first closed loop clothing brand” and are dedicated to building a better, waste-free future.
If you’re interested in checking out For Days, you can use code CHATTER15 to get 15% off.
Learn more and shop at For Days.com
S05 Episode 240 | Maxine Bédat on why circularity won't save us, how the origin of business was not to maximize profit & what that context tells us about the current fashion system
S05 Episode 239 | Ganni on the importance of action over labels & their 44 responsibility gameplan goals
S05 Episode 238 | Best friends Jazmine (@thatcurlytop) & Gabby (@gabrielasage) on reclaiming "influence" & finding balance as content creators and sustainable fashion advocates
S05 Episode 237 | OEKO-TEX®, green chemistry & navigating the nuances of product labels
S05 Episode 236 | Educator Emi Ito and Gina Stovall of Two Days Off on collaborating to honor a legacy & getting creative to infuse fashion with more accessibility, generosity and inclusivity
S05 Episode 235 | Mikaela Clark of Hansel on balance in partnerships, welcoming the evolution of your creativity, and inclusivity in upcycling
S05 Episode 234 | Rethinking upcycling, questioning trends & reimagining what "seasons" mean
S05 Episode 233 | Katherine Theobalds of Zou Xou on sensible shoes and resisting mindless consumption & markdowns
S05 Episode 232 | Kara Fabella on the nuances of "influence" today, splashing color across ethical fashion + her Living In COLOR(ISM) series
S05 Episode 231 | GOODS & SERVICES ON MODERN SHOE REPAIR + REFRAMING OUR UNDERSTANDING OF THE SNEAKER LIFESPAN — AKA SNEAKER REPAIR IS POSSIBLE!
S05 Episode 230 | KIANA KAZEMI ON THE OPPRESSIVE HISTORY OF ENGINEERING + TECH, THE NEED TO REFRAME THE "PROBLEMS" ENGINEERS ARE TRYING TO FIX, AND WHAT THIS HAS TO DO WITH FASHION
S05 Episode 229 | DANI DES ROCHES OF PICNICWEAR ON STATEMENT PIECES + FUTURE VINTAGE OVER FUTURE GARBAGE
S05 Episode 228 | CATHERINE MCKINLEY, AUTHOR OF THE AFRICAN LOOKBOOK, ON THE DEEP MEANING CONNECTED TO CLOTH, THE POWER OF THE CAMERA AND SEWING MACHINE + RECLAIMING VISUAL NARRATIVES
S05 Episode 227 | YESSENIA FUNES OF ATMOS ON RACE AND THE ENVIRONMENT + CENTERING FRONTLINE ORGANIZERS AS THE WRITERS OF THEIR OWN STORIES
S05 Episode 226 | MATT HICKEY OF BE KIND VIBES ON KINDNESS + PLANTING THE EARLY SEEDS FOR CONSCIOUS CHATTER
S05 Episode 225 | URBAN NATIVE ERA, "YOU ARE ON NATIVE LAND" + LEADING WITH STORYTELLING
S05 Episode 224 | TWO DAYS OFF, APPROACHING FASHION THROUGH AN ENVIRONMENTAL SCIENCE LENS + HOW EVERYTHING IS INTERCONNECTED
S05 Episode 223 | MAGGIE MARILYN ON TRANSPARENCY, RESPONSIBILITY AND ACCOUNTABILITY + THE NEED TO ALIGN VALUES WITH BUSINESS MODELS
S05 Episode 222 | SELINA SANDERS ON UPCYCLING, HOW FASHION CREATES CULTURE + HOW HER PHILIPPINE HERITAGE INFLUENCES THE BRAND'S AESTHETIC
S05 Episode 221 | ROOPA PEMMARAJU ON HONORING ARTISANS + THE CRAFTSMANSHIP OF INDIA
Create your
podcast in
minutes
It is Free
The Modern West
Voices of Misery Podcast
House of Whimsical Terror
Dairyland Frights
Stuff You Should Know
Timcast IRL