Today I'm chatting to Clare Winton from Grow Wild Outdoorwear, a new brand for women in pregnancy and the early stages of motherhood.
Clare had the idea to develop her maternity brand three years ago, and started, as many start-ups do, by searching Google to find a manufacturer. This led her to a frustrating two years trying to develop her collection in China.
She then stumbled across Make it British, and I introduced her to factories in the UK who she's been partnering with ever since.
Clare provides valuable advice on conducting customer research, navigating the challenges of garment production and the importance of face-to-face interactions with your manufacturer.
ABOUT CLARE WINTON
Clare Winton is the founder of Grow Wild Outdoorwear, a range of outdoor clothing and accessories for pregnancy and early motherhood.
After a semi-feral childhood growing up in West Ireland, she now lives in wild West Wales. She has spent 15 years working as a Quality Assurance Auditor, has a PhD in population genetics and is a volunteer trained Samaritans "Listener". Her outdoor passions include exploring local mountains and camping with her family.
Grow Wild Outdoorwear website
Grow Wild Outdoorwear on Instagram
HANDY LINKS
British Brand Accelerator
Make it British Website
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222 – Why it’s Important to Keep UK Manufacturing Alive, Julie Deane CBE
221 – 8 Tips for Selling to Retail Buyers
220 – What Do Consumers Really Think About Buying UK-Made Goods?
219 – 8 Things to do When Sales Aren’t Going to Plan
218 – Recycling Old Clothing into Brand New Luxury Products, Graham Holbrook
217 – You’re Invited to Made in UK Day
216 – Should You Raise Your Prices?
215 – Showcasing Scotland’s Textile Industry, Kitty Bruce-Gardyne
214 – 5 Steps to Getting Your Product Made in the UK
213 – How to Launch an Athleisure Brand Made in the UK
212 – Where to Source Deadstock Fabric – Deborah Lyons & Piarvé Wetshi
211 – The Top 6 Business Trends in 2022 for Brands That Make in the UK
210 – Reflecting on 2021
209 – Running a Brand Championing Diversity, Shanna Bent
208 – How to Plan For 2022
207 – Celebrating the North of England’s Creativity, Charlotte Raffo
206 – There’s more to marketing your brand than just Instagram!
205 – A visit to Shahtex to see seamless garment production
204 – Making luxury lingerie in the UK – Lucy Jones, Lucy Jones Lingerie
203 – 30 years of knitwear manufacturing in Leicester with Mars Knitwear
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