Today I'm chatting to Clare Winton from Grow Wild Outdoorwear, a new brand for women in pregnancy and the early stages of motherhood.
Clare had the idea to develop her maternity brand three years ago, and started, as many start-ups do, by searching Google to find a manufacturer. This led her to a frustrating two years trying to develop her collection in China.
She then stumbled across Make it British, and I introduced her to factories in the UK who she's been partnering with ever since.
Clare provides valuable advice on conducting customer research, navigating the challenges of garment production and the importance of face-to-face interactions with your manufacturer.
ABOUT CLARE WINTON
Clare Winton is the founder of Grow Wild Outdoorwear, a range of outdoor clothing and accessories for pregnancy and early motherhood.
After a semi-feral childhood growing up in West Ireland, she now lives in wild West Wales. She has spent 15 years working as a Quality Assurance Auditor, has a PhD in population genetics and is a volunteer trained Samaritans "Listener". Her outdoor passions include exploring local mountains and camping with her family.
Grow Wild Outdoorwear website
Grow Wild Outdoorwear on Instagram
HANDY LINKS
British Brand Accelerator
Make it British Website
YouTube
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145 – Revisited: James Eden, Private White V.C.
144 – Revisited: The Making of Make it British
143 – Kath Whitworth, Celtic & Co
142 – Julie Deane OBE, Cambridge Satchel Company
141 – How to darn socks…and other ways to have a more sustainable wardrobe – Emma Mathews, Socko
140 – Why UK manufacturing is more sustainable – Christopher Nieper OBE, David Nieper
139 – Launching a luxury British childrenswear brand – Rachael Attwood, Britannical
138 – You don’t have to be a b*tch to succeed in fashion with Elizabeth Stiles
137 – Sketch Pad to Shopping Bag – The Future of Fashion Fulfilment
136 – Working in retail as a textile designer – Davinder Madaher, Madaher
135 – How to grow a business in difficult times – Hedley Putnam, Putnams
134 – Should you move your manufacturing to the UK?
133 – The future of trade shows
132 – Can I label my product as ‘Made in the UK’?
131 – Launching a drinks brand made in the UK – Jack Scott, Dash Water
130 – Calculating cost per wear
BONUS: How do we future-proof the UK textile industry?
129 – Manufacturing on-demand in a micro knitwear factory – Samantha Brooke, Waring Brooke
128 – Why reshoring is more cost-effective – Rob Law MBE, Trunki
127 – Amy Fettis, AIM Athleisure – What is an MVP and why should you start with one?
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