Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three.
But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business. The tensions between conservative-minded CEO Gussie Busch and his forward-thinking son and heir August Busch III are fast approaching the breaking point.
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Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
Encore: Hershey's vs Mars | Blast Off | 2
Encore: Hershey's vs Mars | Chocolate Town | 1
Christmas Movie Wars | An Iconic Holiday Tradition | 6
Christmas Movie Wars | A Season Like No Other | 5
Christmas Movie Wars | The Scandal Express | 4
Christmas Movie Wars | It's a Wonderful Strife | 3
Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2
Christmas Movie Wars | A Very Merry Rivalry | 1
Blackberry vs iPhone | The Smartphone Generation | 5
Blackberry vs iPhone | A Requiem in Slow Motion | 4
Blackberry vs iPhone | App Attack | 3
Blackberry vs iPhone | The Jesus Phone | 2
Blackberry vs iPhone | CrackBerry | 1
Crypto Wars | We're in the (Virtual) Money | 7
Crypto Wars | Zuckerpunch | 6
Crypto Wars | New Kids on the Blockchain | 5
Crypto Wars | Block Busting | 4
Crypto Wars | The Great Slow Motion Swindle | 3
Crypto Wars | The Untouchables | 2
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