Wendy's is arguably the most influential fast food franchise out there. While McDonald's and Burger King were selling frozen patties on their limited menus, Wendy's was selling "fresh, never frozen" beef on a menu loaded with chili, baked potatoes, and salads. These days, in the year of our lord 2022, fast food burger menus from the twin titans at the top look WAY more like a Wendy's menus from the 80s than the other way around.
Join us as we ask "what's up with that" and explore the impact the success of Wendy's marketing campaigns has had on rewiring the public perception of fresh. Modern desire for freshness has massively influenced a bit of infrastructure we rely a great deal on...something few people even know exists.
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Research for the Show:
Food Research International- The Food Cold-Chain and Climate Change
AdBrands.net- Wendy's Company Advertising and Marketing Assignments
Wide Open Eats- The Story Behind the Famous "Where's the Beef?" Commercial
Janyxa Avalos on Medium- Fresh Never Frozen Beef?
The Conversation- Climate Change is Putting Food Safety at Risk More Often
The Interesting Historical Relevance of America’s First Cookbook
America’s Seafood Problem
How Analog Meats are Rewriting Our Future
What is the Liberal/Conservative Food Index?
Who Will Win: Local vs Organic- Dawn of Justice
Where's the Love for Small Scale Farmers?
Who Wants a Sandwich?
How Kimchi Might Save Us
Our Mouths to Anthony Bourdain's Ears
Indiana Jones Wanted You to Eat Hippos
Plastics are Anti-Archives with Dr. Aaron Pinnix
Post Pandemic Restaurant Blues
Should We Rename This Fruit?
Words with Brett Hogancamp of White Stag Farms
What Does the Secretary of Ag Even Do?
The Day the Milk Board Came for Mr. Nebbia
We Sold Our Food Culture to the Mob
Tomato, Fruit or Vegetable? Let's Ask the Supreme Court
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