Car prices are coming down and dealers’ vehicle supply is going up. The problem now is that loans are harder to come by. Millennials and Gen Z can’t afford their car loans and it seems to be getting worse.
Delinquency rates on auto loans are hitting record highs: in May 2023, the number of severe delinquencies matched that of 2006, when Cox Automotive first started tracking these. All of this will cause major shifts in the way we’ve been doing business for the last 10+ years. Kathi and Mike provide insights and share the opportunities they see coming.
As operations change, the one constant is customer experience. It’s what will differentiate you from “just another car dealership.” Everything old is new again. Carl Sewell said in his book, “Customers for Life”: “Find out what the customer wants and give it to ‘em.” Kathi shares a story that illustrates the importance of listening to the customer.
Here’s the Automotive News article on Autonation’s Q2 results.
Here’s more info on auto loan delinquencies.
In our music segment:
Jack White purchased the first Elvis recording at Sun Records. Here’s his Instagram post about it.
Dogstar at The Roxy this week (features Keanu Reeves on bass). Videos thanks to Pamela Chelin, writer for Billboard, Spin, LA Times and more. Follow her on Twitter @PamelaChelin
Dogstar Video one
Dogstar Video two
Lollapalooza 1991 (the first one was in Tempe, AZ but then it came to Irvine Meadows in So Cal)
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If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 38: Marketing Budget Concerns During Downturns
Episode 37: Which is Better: Being Famous or Building a Community?
Episode 36: Metaverse Schmetaverse
Episode 35: Three Punks Walk Into a Dealership w/Josh Friedman
Episode 34: The “I can’t find anyone who wants to work anymore” Myth
Episode 33: Social Selling with #FordVideoGuy
Episode 32: Facebook Ch, Ch, Ch, Changes…Again.
Episode 31: How to Be Better Than Everyone Else on Social Media
Episode 30: Let’s Talk About EVs, “Autopilot” and Safety
Episode 29: Digital Advertising and Data Privacy: What’s Next?
Episode 28: Social Media & Personal Branding
Episode 27: Using Video to Educate, Empower and Entertain
Episode 26: One Dept’s Markup is Another Dept’s Opportunity
Episode 25: No Fresh Ups: the Intersection of Car Sales and Technology
Episode 24: Employee Influencers: Mega Opportunity or Minefield?
Episode 23: The Metaphoric Meteor for Automotive Dinosaurs
Episode 22: Automotive Social Selling Really is a Thing
Episode 21: Helping Customers in a Digital World
Episode 20: Good People Are Hard to Find
Episode 19: Does the Factory Really Want to Become Retailers?
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