Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff
About the Book:
Your brain burns with a powerful idea worth sharing.
Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?
Definitely. But don’t start by piling up words.
Instead, focus on the story.
What urgent problem does your reader face? How can they solve it?
And what journey must your readers take as you guide them from confusion to understanding, action, and success?
Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact.
Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.
Learn how to:
Josh Bernoff’s book projects have generated over $20 million for their authors.
This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.
Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print.
You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.
About the Author:
Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto’s Globe and Mail called it “a Strunk and White for the modern knowledge worker.”
He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT.
And, interesting fact – he has appeared on 60 Minutes!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff
393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
390 From Impressed to Obsessed by Jon Picoult
389 Black Goldfish by Stan Phelps
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
388 Elite Sales Strategies by Anthony Iannarino
387 Influence Is Your Superpower by Zoe Chance
386 The Revenue Acceleration Playbook by Brent Keltner
385 How To Grow Your Business Like A Weed by Stu Heinecke
384 Fans First by Jesse Cole
383 The Conversion Code 2nd Ed. by Chris Smith
382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott
381 Competing on Thought Leadership by Robert Buday
380 Sell Without Selling Out by Andy Paul
379 Get Your Startup Story Straight by David Riemer
378 An Audience of One by Jamie Turner
377 Strikingly Different Selling by Dale Merrill
376 Sell More With Science by David Hoffeld
375 What Customers Hate by Nicholas Webb
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast